September 09, 2021
新聞稿

Acronis rebrands its flagship personal cyber protection solution as Acronis Cyber Protect Home Office

The award-winning product (formerly Acronis True Image) provides individuals with comprehensive protection against all threats - from disk failures to cyberattacks

Acronis, the global leader in cyber protection, released the newly-rebranded Acronis Cyber Protect Home Office (formerly Acronis True Image). This new name for the company's flagship personal solution reflects its evolution from data and system backup software to a solution that delivers complete cyber protection - next-generation anti-malware, best-in-breed backup, and easy management, all-in-one integrated tool.

Cyber protection

The need for both effective data protection and cybersecurity has become dominant in daily life. Businesses rely on the continuous availability and integrity of their data, while individuals around the world send and receive large volumes of sensitive information over remote connections. Cybercriminals, in response, have stepped up the scale and complexity of their attacks - and with advances in the automation of these threats, no one is "too small to target."

Recognizing the evolving challenges of data protection, Acronis has been advancing its solutions since 2017 to meet the latest challenges. When ransomware threats began targeting file backups directly, the company became the first to integrate anti-ransomware defenses into a personal backup solution. In 2021, Acronis continued to expand its cybersecurity focus, adding capabilities that include threat-agnostic anti-malware, cryptojacking protection, and web filtering. The solution evolved from a backup one to complete personal cyber protection solution, safeguarding not only backups but devices as well.

Acronis' success with these efforts has not gone unnoticed, earning Editor's Choice awards from both PCWorld and PCMag. PCWorld called it "an all-encompassing tragedy-prevention solution." When evaluated by independent security research lab AV-TEST, the integration of data backup and advanced cybersecurity successfully detected and blocked 100% of cyberattacks.

Protection for everybody

Acronis Cyber Protect Home Office (formerly Acronis True Image) incorporates a number of capabilities to counter modern cyberthreats and ensure complete data protection. The unique integration of cybersecurity and backup into a single solution not only makes protection simpler and more affordable, but also delivers advanced capabilities that standalone solutions cannot - such as the automatic restoration of any data damaged during a ransomware attack.

Its advanced anti-malware is proven to detect and stop the latest cyberthreats in real-time, including zero-day attacks that have never been seen before. Protection is extended across popular software, including videoconferencing applications like Zoom and Microsoft Teams, preventing attackers from accessing data in-transit.

"The past two years have changed the industry landscape for good, no user is too small to be targeted anymore" said Candid Wuest, Acronis VP of Cyber Protection Research. "The unique quality of our corporate solutions is the integrated cyber protection - combining cybersecurity and backup is the only way to keep your critical data truly protected. Now we offer Acronis Cyber Protect Home Office - to protect every individual and home office, and keep the world going despite the challenges of the remote work and distributed IT infrastructure."

To learn more about the cybersecurity and data protection capabilities that Acronis Cyber Protect Home Office enables for individuals such as home users, remote workers, freelancers, and at-home students, visit the official page.



关于安克诺斯 (Acronis):
Acronis融合資料保護和資訊安全 ,提供整合的自動化資安防護,可解決現代數位世界所面臨的安全、易用性、隱私、真實性和安全性 (SAPAS) 挑戰。Acronis 的靈活部署模型符合服務供應商與 IT 專業人員的需求,藉由創新的新世代防毒、備份 、災難復原以及 AI 提供的端點防護管理解決方案,為資料、應用程式和系統提供優質的網路防護。依靠先進的機器智慧和區塊鏈型資料驗證技術提供支援的進階防惡意軟體,Acronis 可在任何環境 (從雲端、混合到地端部署) 提供防護,且經濟實惠。

Acronis 是一家瑞士公司,創立於新加坡。Acronis 擁有二十年的創新經驗,在 45 個據點擁有超過 1,800+ 名員工。Acronis Cyber Protect 解決方案的服務範圍遍及全球超過 150 個國家/地區,支援 26 種語言,由 20,000+ 個服務供應商使用,以保護超過 750,000 家企業。
新聞聯絡人:
Katya Turtseva
通訊部副總裁