Based in
Johannesburg, the Lions cricket union is a champion many times over. It also
operates the iconic DP World Wanderers Stadium, one of the finest stadiums on
the African continent. Lions have implemented a unique business model to maximise
revenues from the ground whether cricket is taking place or not.
On the
pitch, the union has recently won the Cricket Sout Africa (CSA) 4-Day Domestic
Series four times, including in 2023-24. The Lions also won the CSA One-Day Cup
in 2021-22 and 2022-23 as well as taking home two consecutive Twenty20 (T20)
Challenge trophies in 2023-24 and 2024-25. As of 2025, the Lions have won four
T20 titles in six seasons.
The challenge
Lions
executives say that they don’t operate a cricket stadium; they operate a
stadium where cricket is played in. The DP World Wanderers Stadium is busy
year-round, with events such as concerts, a variety of shows and weddings
taking place there.
But what
makes the stadium business model unique is that the ground houses office that
currently provide working space for about 50 tenants. The offices are up and
running at all times, even when a match is taking place. The DP World Wanderers
Stadium was the first stadium in Africa equipped with 5G connectivity. It’s
also the only stadium that can have 28,000 fans connected to Wi-Fi free of
charge.
The IT team
have full control of the managed WIFI solution and have full capabilities to increase
or decrease capacity on demand depending on how many people are connected at
once. They can even identify and disconnect individual users who abuse the free
bandwidth.
The union
collects data from Wi-Fi-connected fans for marketing purposes and has big
plans for the future of the stadium. Lions are soon to launch a mobile
application for fans. Executives are striving to create in-stadium services
that take care of fans’ every need, all through the app.
“We want
you to come to our stadium, scan the QR code on the chair in front of you, and have
the capability to request a multitude of services available, whether it’s to fix
your chair, call security or let us know exactly what you need,” says Brecht
Mohonathan, Lions CFO. “We know when you call security, go to our shop or
upgrade your seat. We know if there was someone smoking near you, so we need to
deploy an additional security guard.”
It all adds
up to more revenue for the union, Mohonathan adds. The union collects customer
relationship management data is uses to offer services and send push
notifications about perks to fans.
“We can
deliver food to you at your seat.” Mohonathan says. “When you leave, we send
you a message to say thanks for joining us. Before the next match, we send you
something. We might let you know that for a little extra money, we can upgrade
you to a VIP box.”
But with
collecting so much data comes the responsibility of protecting it. To deepen
their relationship with fans, Lions need to store and safeguard sensitive data.
“We’ve got
your WhatsApp number, your email, your birthday,” Mohonathan says. “That is
level of data we need to protect. That data is worth a lot to us because it’s
our connection to fans.”
The solution
Ian
Nettleton is managing director of MRB Secure, the managed service provider (MSP)
that provides backup services to Lions. MRB has more than 15 years of
experience providing backup solutions. Nettleton, who joined MRB in 2022, found
the Lions in a somewhat unorthodox way: His daughter plays for the union’s
women’s team. He made contact with Mohonathan and other Lions officials in
mid-2023.
“I’d been
following the Lions for a while,” he says. “I saw a couple of competitors’ sign
boards displayed at the ground. I approached Lions to see if they had any gaps
in their backup services. I simply posed a question and got an introduction.”
With Advanced
Backup for workstations in Acronis Cyber Protect Cloud, MRB was able to unseat
an incumbent vendor and deliver backup services to the union beginning in
December 2023. Lions have servers on site but also back up Microsoft 365 data
in the cloud through MRB and Acronis as part of a retention and redundancy
strategy.
Acronis
Advanced Backup is installed on all of the union’s workstations. With it, MRB can
restore a machine for Lions back to where it was any given point in time. The union
can also hold multiple copies and backups, an important feature in a high-performance
environment. Lions current back up almost 4 terabytes of data on 32 workstations.
Backup is also
critical for compliance, Nettleton notes. Lions must meet the requirements of
South Africa’s Protection of Personal Information Act (POPIA), which is similar
to GDPR in Europe.
For MRB, the
experience has been “plain sailing” so far, Nettleton says. He has ambitions to
expand MRB’s presence in cricket as well as in sport generally. Nettleton says
he is satisfied with his company’s relationship with Acronis.
“From a tech
perspective, we’re Acronis partners because we think Acronis is ahead of the
game,” he says. “One of the reasons we partnered with Acronis is speed. We
really like the ease of onboarding, offboarding and adding new features. It’s a
simple exercise to add what customer needs.”
Nettleton says MRB has
benefitted from a positive relationship with the union, including hosting
events at Lions matches.
“We get a lot of
interaction with the customer,” he says. “The more events we hold, the more
customers there are interested in coming. With more events, there’s more
interests in customers coming. We’re bringing in leads and prospects.”
The result
MRB and
Acronis Cyber Protect Cloud have driven much faster data recovery for Lions.
Bot recovery time objectives (RPOs) and recovery point objectives (RPOs) have
improved by 50%. Data recovery has also become less intrusive for employees.
“We use the
Microsoft 365 suite, but OneDrive doesn’t allow back up for a physical machine,”
Mohonathan says. “When your machine breaks, IT needs to be able to pull an
image, pick up the workstation and get it fixed without interrupting your work.
We used to have to take a laptop, bring down an OST file from cloud, wait for OneDrive
and then reinstall everything. Now, with MRB providing backup services, all we
do is we take the machine and log onto the Acronis portal. Everything is
already there. You can continue working on a loaner while we fix your machine. Within
two hours, the data is copied back, and nobody has to stop working.”
Acronis
even helped Lions out of a jam after a contractor left the union in a lurch,
Mohonathan explains.
“About 10
years ago, we had a company come in and develop a bespoke administration system,”
he says. “The person who built it left the country. He got rid of the source
code and left us with app on equipment that was 10 years old. We put Acronis
onto the one workstation that had the tool. We virtualised it and bolted it
into a virtual server and virtual desktop. We tried every single tool, and Acronis
was the only tool that helped us extrapolate the image and bring into virtual
environment.”
For Lions,
fast, reliable data backup is at the foundation of running a union and stadium
that are among the elite in Africa.
“With
opportunity comes risk,” Mohonathan, who manages the union’s IT staff, says.
“As we embark on a digital transition, that’s where MRB comes into play. I get
peace of mind because with MRB providing backup services, I know our IT
infrastructure has got this. I don’t have to focus my time and energy on IT.”
“With opportunity comes risk. As we embark on a digital transition, that’s where MRB comes into play. I get peace of mind because with MRB providing backup services, I know our IT infrastructure has got this. I don’t have to focus my time and energy on IT.”