As Malware Increasingly Targets macOS Machines, Personal and Home Office Data Protection is Redefined BURLINGTON, Mass., August 22, 2017 – Acronis, a global leader in hybrid cloud data protection for business and consumers, today introduced Acronis Tru

SCHAFFHAUSEN, Switzerland, August 22, 2017 - Acronis, a global leader in hybrid cloud data protection for business and consumers, today introduced Acronis True Image 2018. The new release includes major updates the program's backup and recovery capabilities, and is the first personal backup software to incorporate artificial intelligence-based technology designed to actively protect data against ransomware.

"As the first company to offer full image backup for consumers, Acronis pioneered intelligent backup for home use," said Serg Bell, co-founder, and CEO of Acronis. "Acronis True Image 2018 continues that tradition as the first and only personal backup software that uses artificial intelligence to defend consumers against one of the fastest growing threats to their data."

By combining the company's artificial intelligence (AI) based ransomware defense, called Acronis Active Protection™, with a new generation of enhanced backup and recovery capabilities such as active disk cloning and automated WinPE boot media creation, Acronis True Image 2018 represents a new standard of "intelligent backup" for individuals, families and small businesses.

During a survey of Acronis customers during July 2017, 95 percent of respondents said they choose and recommend Acronis True Image because the backups are so reliable. The 2018 release improves on those core backup and recovery capabilities even more, with enhancements such as:

Acronis True Image 2018 also addresses the needs of the next generation of users by expanding its support for social media with automatic backups of Instagram accounts, including photos, comments and statistics, such as the number of likes, tags or comments a post gets.

A new visual interface addresses the preferences of 83 percent of Acronis customers who reported that they want more information and insights into their backups. Graphically displaying backup activity and statistics, it allows users to manage their backups at a glance - including how much data they have stored, the types of files in storage, and the status of backups.

The ability to restore a system or individual files is critical following a ransomware attack. Acronis True Image 2018 not only makes recovery automatic, it takes the initial protection a step further by preventing ransomware from corrupting a user's data in the first place.

Using machine learning models, Acronis Active Protection recognizes unusual patterns of file access. These models are generated in Acronis' dedicated Cloud AI infrastructure, which processes data from hundreds of thousands of malicious and legitimate processes to build those models. Those models are incorporated directly into Acronis Active Protection, allowing Acronis True Image 2018 to protect a system's data independently, without the need for an internet connection.

When Active Protection detects unusual activity, it checks the process using both heuristics analysis as well as those models of expected and unexpected behavior. If the process is identified as potentially malicious, Acronis True Image 2018 alerts the user of the suspicious activity.

With real-time monitoring, Acronis Active Protection verifies all processes so approved activities are allowed to run, while potentially dangerous behavior is detected and stopped. Then, if any files are encrypted during a ransomware attack, Acronis True Image 2018 automatically restores those files from backup.

While cybercriminals increasingly target backup files to keep users from restoring their system without paying the ransom, Acronis' technology specifically defends backup files as well as the original data. Ransomware damages are expected to top $5 billion this year, and Acronis' unique self-defense of backup files is Acronis True Image 2018's way to ensure a user's data remains untouched.

More than 60 percent of Acronis customers surveyed said they worry about ransomware. A new Security Dashboard gives users complete visibility over Acronis Active Protection so you can be reassured that their data is protected. It lets them track the number of processes that have been flagged as potentially dangerous, see which ones were blocked, and manage a whitelist of trusted applications.

There are three editions of Acronis True Image 2018 available to accommodate customer use and preferences. All versions include Acronis Active Protection against ransomware and cover an unlimited number of mobile devices.

Advanced and Premium subscribers can purchase additional cloud storage within the application. Advanced Licenses can upgrade to a maximum of 500 GB. If more storage is needed, Advanced users can upgrade to a Premium License, which offers cloud storage of up to 5 TB.

Instagram backup launches today in limited markets and will be available worldwide on September 4, 2017

Acronis True Image 2018 is available for purchase at acronis.com/en-us/personal/computer-backup/ and through major software resellers and retail stores worldwide.

NOTE: For small business owners who need to protect more than five computers, or companies that have multiple workstations and servers, Acronis Backup 12.5 scales to protect thousands of computers and provides convenient tools for group management of environments of any complexity. Details are available at acronis.com/en-us/business/backup/.