Your managed service provider (MSP) business thrives by expanding the breadth and depth of services you offer to your business customers. These expansions represent an opportunity both to entice new prospects and to deepen your relationship with existing customers. And few MSP services are in more demand today than online backup services.

Microsoft 365 and Google Workspace are some of the world’s most popular productivity suites — which makes them prime targets for cybercriminals. And despite being major players in the tech industry, neither company offers sufficient security for business-critical data. If you’re fully relying on their protection, you’re one cyberattack away from disaster.

As small to midmarket businesses increasingly rely on Microsoft 365 to digitize their operations, the responsibility of protecting that data falls on their IT operations (ITOps) professionals. These employees must take action to protect their business against cyberthreats or any incidents leading to data loss. One best practice in this regard is the use of dedicated M365 third-party backup tools.

In the event of a ransomware attack, Microsoft can bulk-restore your mailbox going back two weeks, but you will lose all work in the interim and cannot restore individual resources lost due to accidental deletion. It is therefore essential that businesses consider implementing a third-party M365 backup tool to provide additional data protection layers and to back up data to secure off-site locations.