My name is Gary Dietz. I’m the new Product Marketing Manager for Acronis True Image.  The following story is true and the names have not been changed to protect the innocent. (Although, as you’ll see, data was in fact protected.)

After my first phone interview with Acronis, I installed a trial of Acronis True Image 2016 and ran two backups as a test. (Job seeking tip: Try out a tech company’s software before the job interviews start.) One backup was my entire laptop and the other my D: drive, on which I stored all of my data in a big-ol’-mess of folders.

After a few Skypes, I was invited to the office to chat in person, and I wanted to bring my portfolio. The night I was going to make select copies of my portfolio to a thumb drive, my main laptop didn’t boot.

According to InfoWatch’s Global Data Leakage Report, there were 10 percent more data leaks in the first half of 2015 than in the same period of 2014. Ninety percent of these data leaks were personal data with more than 262 million records compromised, including personal identification and payment information.

At the same time, the number of smartphones and tablets in the world continued to rise with attacks on mobile devices increasing. By 2017, Gartner predicts that endpoint breaches will shift from traditional PCs to tablets and smartphones.

For today’s universities and colleges, these statistics cannot be ignored. As students and faculty bring their own devices on campuses and into the classroom, BYOD policies are transforming education by improving students’ academic engagement, teacher interaction, and online learning effectiveness. Consider the benefits:

Another year over, a new one just begun!

For many of us, the year flies by. Every December, we find ourselves constantly running around, finishing up the year and getting ready for the holiday season. Hopefully, you'll get some time to slow down as we close out the year.

For me, it's a time to read and catch up on things that I did not get to during the year. 

As you think about the year ahead and make your data protection plans for 2016, take a look at our best on-demand webinars from last year. See how they can help you come up with a strategy that works for you. From cloud data protection to the latest in backup, disaster recovery and file sync & share, there is something for everyone.


1. Moving Data Protection to the Cloud: Trends, Challenges and Strategies

You told us what you wanted in the latest update of Acronis True Image and we delivered just in time for the holidays!

In response to customer feedback, Acronis just announced an update to Acronis True Image Cloud and Acronis True Image 2016 that includes three major enhancements:

In today's world, sales people are naturally mobile. Although non-sales people tend to view successful sales people as “demigods,” there is no doubt they are often dynamic, have “nerves of steel,” make things happen, and are always available. For all of these reasons, your salespeople must have access to resources 24x7.

When visiting a customer or prospect on site, the meeting might not go well if the salesperson doesn’t have the right customer data, product information, presentation, collateral, and so on. And of course, there is always the “what can go wrong, will go wrong” scenario. Salespeople always face unexpected, last-minute problems or needs for additional information.

Businesses are relying more and more on data that resides on their smartphones, computers, NAS, and servers. This is because we are moving towards a 100% digital world, with business processes and customer engagement becoming increasingly digital every day.

As a result, backing up critical data, systems and applications becomes an unmissable insurance policy that every business needs in the event of a disaster. Luckily, backup software is becoming easier to use and more affordable for businesses of all sizes, not just large enterprises. It’s available everywhere, especially in cloud deployment models.

But, before you rush out to buy new data backup software, make sure you know you are prepared to make the right choice for your business. Here are 10 questions you should ask any potential backup software vendor to help you decide what is best for you:

Your company’s data center has all the latest technologies in place – shiny new servers, a cutting-edge network and the latest software. You regularly and faithfully update and upgrade your operating systems and applications – and this makes your business more efficient and your users more productive.

You expect top-notch technologies from every software vendor – including for Data Protection. You have selected an offering that is touted as a single solution, which is supposed to mean it’s unified, simple, etc.

It has a new, web-based interface, and everything looks very promising in the beginning. All the basic functionality works quite well, and you are happy with it. Initially.

Then comes the time to start implementing the full capabilities – and you start running into hidden “gotchas”:

The holiday season is my favorite time of year, and like most of you, I take pictures of everything, everywhere— the Thanksgiving Turkey, all the holiday decorations, the family sitting around the dinner table, and more recently my daughter, who is celebrating her first holidays.  Each year is special to me and so are the memories.

However, I do remember one year taking some of my best holiday pictures with my phone only to discover it was missing later on Christmas day. Somehow my phone - and all the pictures on it - found its way into the toilet. I only discovered it because it didn’t get flushed down.

But, I lost all of those pictures. I was devastated.

Tips to Keep Your Holiday Memories Safe

Your company has a data protection solution and strategy in place. The product does its job and adequately protects your data and your systems. You sleep well at night.

Yet, one day you hear news that your software vendor is planning to spin-off its backup division, split up the company, or merge with another vendor?

Does the seemingly unrelated change in corporate structure affect your business?

The short answer is: Yes. The corporate ownership or structure of a software company most certainly affects its strategy and product lines – including investments in R&D, maintenance and customer support.

Where’s the new product release you promised me?

At the beginning of the year, Acronis put forward an aggressive plan to bring the most complete and easy-to-use data protection solutions to more businesses across the globe. We have made great progress, and this week announced a new and expanded strategic partnership with Ingram Micro as another step. This partnership greatly accelerates the momentum we have achieved to date. With Ingram Micro, we now have the backing and trust of a global powerhouse in IT services to aid our efforts.

Ingram Micro issued a press release on Monday that described many of the key points and information about the news – you can read it here. Below is a quick recap, which really highlights our mutual commitment to drive the adoption of complete data protection solutions and better serve our partners and end users: