Last week, we launched the latest product built on our new hybrid cloud architecture – Acronis Backup 12. It’s the fastest, most complete, most beautifully designed backup solution ever – and unlike anything the market has seen before.

The launch was a huge success. In my 16 years as a marketer, this is the smoothest launch I have ever experienced. Our CEO’s focus on building a team that is responsive, alert, detail oriented, makes decisions and never gives up has led to near flawless execution across all disciplines, resulting in a great product for our partners and customers that now leads the market.

Cloud services and social media are inseparable from the lives of many of us. We share what is important and even not so important. We upload pictures and videos about our life events every day.

Many people who have used social media long enough have learned to trust that their posts are there, and they can always find them. People using public blog services have gotten used to having their content there all the time. But even the most reputable brands like Google can fail you – as it did for artist Dennis Cooper, whose blog and 14 years of work disappeared one day. Not that the problem is unique to Google’s Blogger service: hardware can fail, a virus may strike, or, in most of the cases, humans make mistakes. Sadly, many simply trust cloud services so much, that they keep their data only in one place, solely relying on the service of their choice.

If you haven’t followed the news for the past few days, you may be wondering why lots people are wandering around with their phones in front of them with happy smiles on their faces.

The rest of us know about Pokémon Go.

Finally, playing a game on your phone is combined with walking around wherever you are to learn some interesting facts about historic sites – a popular and now realized version of augmented reality.

However, walking around while looking into your phone can be precarious not just for you, but also to your phone.

Just today I saw two people accidentally drop their phones while playing Pokémon Go!

If you or your child drops and breaks a phone in a careless move capturing Pikachu, or if something ends up erasing data you really want, you could lose contacts, pictures, videos and more. The potential injuries and loss will not be virtual! 

Suffering from Brexititis?

Uncertain whether your data is secure, if you’re really in control?

You’re not alone.

Although the long-term impact of Britain’s departure from the European Union remains unclear, many of our customers and partners are concerned over the effect it will have on the security of their data, both in terms of protection and location.

This FUD (fear, uncertainty and doubt) is causing many businesses to place projects and investments on hold. Many are already re-evaluating their IT infrastructures, including the location of their data centres, in light of recent changes to data protection laws.

As a global company with over 40% of revenues generated in Europe, Acronis is committed to providing data safety, privacy and security, combined with control and transparency for all its partners and customers.

We guarantee:

You, as an IT professional, always want everything to happen according to plan. You want to arrive at your desk in the morning, have your coffee, do your job and have everything go along smoothly. When you design a project, you strive to avoid complications, limitations, hurdles, and hassles.

If you are like most human beings, you crave control. Defined as “the belief that one has the ability to make a difference in the course or the consequences of some event or experience; often helpful in dealing with stress”, control helps you deal with anxiety — and in many circumstances — avoid it altogether.

Being in control is also important when you plan improvements to your IT infrastructure. You are the one that should make decisions based on your experience and business needs, not based on restrictions and limitations of software, hardware, or services.

Imagine that dark day finally arriving. Your most powerful server — your virtualization host, which runs all the important virtual machines (VMs) in your company — is down. No lights. No fans. Nada. Zilch. Nothing.

But, you're ready. You have standby temporary hardware and VM backups. You have everything under control – or do you?

Let's take a closer look.

Right now, the average individual owns 3.64 devices — smartphones, tablets, and laptops — and the number will rise to 4.3 devices per person by 2020. At the same time, the average employee in the U.S. uses at least three devices per day for work activities. More than ever, your IT department is facing the reality of a multi-device world with employees constantly on the go and working anytime, anywhere on any device..

Cloud technologies are rapidly becoming a stable go-to option when it comes to implementing IT services and systems. The advantages are clear — no hardware to manage; no network to expand; no upfront costs; the ability to scale, and so on. This is why 78 percent of companies are either using or implementing cloud solutions.

But, a whopping 80 percent of these organizations have lost data in the cloud – including the recent data loss that customers of just experienced.

The reason is scary. The cloud is often perceived as being above and beyond normal IT operations. It’s almost as if strict data governance standards, corporate regulations, and business continuity policies should not apply to the cloud.

When a disaster strikes and the production servers go down, the most important device in your server room is actually the clock on the wall.

Every hour of downtime costs your organization money. For enterprises, the downtime can cost more than $1 million per hour, and even for small businesses it could push well beyond $20,000 an hour. Quite literally, in a disaster recovery situation, time is money and every second counts.

Even if you have complete disk-image backups of your entire server, you need to restore the system by moving the data from backup storage to your production hardware. Your server recovery time is proportional to the size of the backup – and it can be hours.

Most computer users understand the value of their personal and family data. Digital photos, videos, scanned financial and legal documents, homework, and email archives have a tremendous emotional and fiscal value. But most people still don’t fully understand the threats against their data from human error, failed hardware, malicious websites, and ransomware.

Seeking to find the best solutions out there, we were curious which tools IT Pros and enthusiasts would recommend for protecting personal data and privacy, and recently published a summary of recommendations in CIO online.