Acronis Global Partner Program

"Acronis is a company that puts its channel partners first. By offering affordable, easy to use data protection and disaster-recovery solutions across physical, virtual and cloud-based environments, married with a comprehensive and competitive channel program, Acronis is well-positioned to make key inroads in the global market and to make its channel partners successful with it."

Robert AmatrudaResearch Director, Data Protection and Recovery at IDC.

Acronis Global Partner Program
Backing up your ambitions

Designed for channel partners, this multi-tier, progression-based program offers you outstanding financial benefits while arming you with a vast array of free and unlimited support tools, from special pricing and technical training to marketing collateral and demand generation.

There are four levels in all: the higher you rise, the more you get! But whatever level you reach, we make sure you’re always perfectly positioned to offer your clients the most reliable, user-friendly and cost-effective solutions on the market, based on proven award-winning technology – and from a company that’s solely dedicated to disaster recovery and data protection. Join today!



Four levels in all. Get on board and climb to the top!

  • Level 1 Acronis® Authorized Partner
  • Level 2 Acronis® Silver Partner
  • Level 3 Acronis® Gold Partner
  • Level 4 Acronis® Platinum Partner

Key Benefits at a glance

Welcome to a world of benefits…

  • Attractive discounts and margins
  • Opportunity Registration bonuses
  • Free priority technical support
  • Sales and technical training
  • Joint marketing programs
  • Lead-generation campaigns in a box
  • Partner Locator referencing

Benefits and resources

"Acronis is a company that puts its channel partners first. By offering affordable, easy to use data protection and disaster-recovery solutions across physical, virtual and cloud-based environments, married with a comprehensive and competitive channel program, Acronis is well-positioned to make key inroads in the global market and to make its channel partners successful with it."

Robert AmatrudaResearch Director, Data Protection and Recovery at IDC.

Key Partner Benefits and Resources

Acronis Partner Resources Help You Sell More

Acronis offers you a wide range of sales, marketing and technical tools and resources to help you drive your sales efforts and succeed in your partnership with us.

As an authorized partner, you get password-protected access to the Acronis Partner Portal as well as a dedicated partner hotline and email during office hours. You’ll also receive a monthly newsletter informing you about product launches, promotions, marketing programs, events and training sessions.

The Partner Portal gives you convenient one-stop access to all the features that fit your partnership level. Resources include price lists, an online opportunity registration form*, direct access to support services, product collaterals, sales guides, trial versions, promotions, an image gallery, marketing campaigns and more!
*Opportunity registration available from Silver level onwards.

  • Acronis Partner Kit and Partner Portal

    Via an interactive CD and our Portal, we help you get started with a variety of product collateral, sales and marketing tools, and product trial versions.

    Acronis Partner Portal

  • Attractive Margins

    You can constantly boost your margins by either increasing your sales or by reaching higher thresholds within the program reaching higher thresholds within the program.

    Acronis Partner Portal

  • Free NFR Software

    Enjoy hands-on experience thanks to free NFR (Not-for-Resale) Acronis software for internal use and demonstration purposes.

    Acronis Partner Portal

  • Exceptional Free Partner Support

    Our specialists are just a quick email or phone call away. We give you unlimited access. If you have any questions, just let them know.

    Acronis Partner Portal

  • Marketing Campaigns in a Box

    Acronis is continuously developing lead-generation campaigns available for partners to personalize and co-brand.

    Acronis Partner Portal

  • World-Class Training and Certification

    Build and reinforce your sales and technical competencies in disaster recovery, data protection and virtualization at the Acronis Academy, either through online classes or at one of our on-site sessions.

    Acronis Partner Portal

"Acronis is a company that puts its channel partners first. By offering affordable, easy to use data protection and disaster-recovery solutions across physical, virtual and cloud-based environments, married with a comprehensive and competitive channel program, Acronis is well-positioned to make key inroads in the global market and to make its channel partners successful with it."

Robert AmatrudaResearch Director, Data Protection and Recovery at IDC.

Key Benefits at a glance

Partner BenefitsAcronis Authorized PartnerAcronis Silver PartnerAcronis Gold PartnerAcronis Platinum Partner
Sales
Recommended Price Lists (MSRP)YesYesYesYes
Acronis Licence Program (ALP) Price ListsYesYesYesYes
Promotions and IncentivesYesYesYesYes
Increasing Recommended Discounts1YesYesYesYes
Free NFR SoftwareYesYesYesYes
Acronis Opportunity Registration3YesYesYes
Partner KitYesYesYes
Revenue Rebates2 based on Business PlanYesYes
Sales Leads from AcronisYesYes
Project Support with Acronis Pre-sales EngineerYesYes
PRM Module4 to share Leads with Partners YesYes
Acronis Partner Yearly SummitYesYes
Marketing
Partner Portal AccessYesYesYesYes
Partner Newsletters and Channel UpdatesYesYesYesYes
Product Documentation (Data sheets, Boxshots...)YesYesYesYes
Partner WebinarsYesYesYesYes
Marketing Center4YesYesYesYes
Partner Locator ListingYesYesYes
Marketing Development Fund1 2YesYes
Technical Support
Free Online Support (Knowledge Base, E-mail and Chat)YesYesYesYes
Technical Training and Certification ProgramsYesYesYesYes
Internal Use DiscountYesYesYesYes
Academy Offer4YesYesYes
Exclusive Partner HotlineYesYes
Inclusion in Beta Program YesYes
Partner Requirements
Collaborate in Renewal ManagementYesYesYesYes
Minimum Revenue1YesYesYesYes
Technical & Sales certification:
ASP: Acronis Sales ProfessionalRecommendedYesYesYes
ACE: Acronis Certified EngineerYesYesYes
AACE: Advanced Acronis Certified Engineer4YesYesYes
Marketing ActivitiesYesYesYes
Business PlanYesYesYes
Pipeline reviewsYesYes
Customer testimonialOptionalYesYes
Partner testimonial / top storyOptionalYesYes

Keys:

1 Please check level with your Acronis Authorized Distributor or Acronis Partner Account Manager

2 Discretionary

3 May vary depending on the country; Please check with your country Acronis Channel team.

4 soon to be available

"Acronis is a company that puts its channel partners first. By offering affordable, easy to use data protection and disaster-recovery solutions across physical, virtual and cloud-based environments, married with a comprehensive and competitive channel program, Acronis is well-positioned to make key inroads in the global market and to make its channel partners successful with it."

Robert AmatrudaResearch Director, Data Protection and Recovery at IDC.

Acronis Academy Training & Certification Courses for Partners

Empowering Your Business!

Knowledge is a valuable asset to your business. Be it bigger deals, higher close rates or shorter pre-sales cycles, Acronis® Academy training & certification courses will help you to build your sales and technical expertise in Acronis products to achieve all that and more.

Gain valuable insights in how to position, sell and deploy Acronis solutions in an increasing challenging marketplace and learn how to create solutions to meet the needs of your customers. Become an expert in new generation data protection technologies offered by Acronis and help your business to become a trusted advisor and preferred solution provider to your customers.

Key Benefits

  • Differentiate your business by gaining in-depth expertise in Acronis solutions
  • Improve your Acronis sales and technical capabilities
  • Learn to implement winning business solutions based on patented Acronis technologies
  • Boost your credentials with official Acronis Certification
  • Get more confident in data protection, secure file access and mobility areas
  • Obtain free Acronis Not-For-Resell software.

Our sales and technical certifications also allow your company to reach higher levels in Acronis Partner Program giving access to additional benefits, such as increased margins, deal registrations, rebates and so on!

Partner Training & Certification Courses at a glance

Learn more about the courses available for Partners in your region on our Partner Portal at http://partners.acronis.com/training

Register for Training & Certification today!

Look and register for upcoming training sessions at http://academy.acronis.com/#/training

Note that you have to log in using your Acronis Website Account or Acronis Partner Portal credentials to register for the course.

"Acronis is a company that puts its channel partners first. By offering affordable, easy to use data protection and disaster-recovery solutions across physical, virtual and cloud-based environments, married with a comprehensive and competitive channel program, Acronis is well-positioned to make key inroads in the global market and to make its channel partners successful with it."

Robert AmatrudaResearch Director, Data Protection and Recovery at IDC.

Acronis Advantage Support Services

Exceptional Free Partner Support

The Acronis® AdvantageSM maintenance and support program offers you a variety of flexible support options, including a self-service Knowledge Base library and priority support for Acronis Partners.

Enjoy free and unlimited support via email, chat or at our online Knowledge Base. Depending on your level, you can benefit from 24/7 phone support as well.

Benefits:

  • Higher levels of support for Acronis Partners
  • Priority support for active partners
  • A fast, efficient path to solving support issues
  • Guaranteed escalation of any unsolved problem to our Acronis Customer Central team

Features:

  • Chat line, Web-based email and phone* support
  • Access through the Acronis Partner Portal
  • Priority response based on your partnership level
  • Web-based email support in several languages** including English, German, French, Italian, Spanish, Chinese, Japanese and Korean
  • Enhanced knowledge base, dynamically updated

* Phone support based on your partnership level

** English, German, French, Italian, Spanish, Chinese, Japanese and Korean

Learn more

"Acronis is a company that puts its channel partners first. By offering affordable, easy to use data protection and disaster-recovery solutions across physical, virtual and cloud-based environments, married with a comprehensive and competitive channel program, Acronis is well-positioned to make key inroads in the global market and to make its channel partners successful with it."

Robert AmatrudaResearch Director, Data Protection and Recovery at IDC.

Frequently Asked Questions

Partner program overview

Partner program engagement model

What is the new Acronis Partner Program?

The Acronis Partner Program is designed to significantly enhance your sales initiatives and profitability. It offers you improved sales support, training, technical support, marketing capabilities and a wide range of incentives based on four levels of partnerships.

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What are the benefits/enhancements of the new Program?

You can benefit from more attractive discounts, enhanced training, improved technical support, a wide array of marketing tools, demand generation activities and much more. Each level you reach entitles you to a greater scope of benefits.

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What are the key reasons to partner with Acronis?

  1. Backup and recovery is our core focus.

    Unlike competitors who develop diverse ranges of solutions, backup, recovery and data protection is our only business. Every bit of our investment and effort is dedicated to creating the most intuitive and reliable solutions for your customers.

  2. We understand SMBs. Our solutions are built around them.

    Our specialty is creating flexible, affordable and simple solutions for today’s SMBs, including perfectly adapted tools to streamline their transition to a virtualization and cloud environment.

  3. Incremental sales are simple thanks to our unified platform.

    Because all of our solutions are created around our own software as part of a unified platform, they’re all fully scalable, they fit well together, and make up-selling and cross-selling easy.

  4. Our proven, award-winning technology makes a difference.

    Since 2002, our software has been recognized worldwide for technological innovation. Our disk-imaging and bare-metal restoration technologies are patented. And our solutions have won many prestigious international awards.

  5. As a committed partner, we’re determined to back up your ambitions.

    With Acronis, you’ll always get fast and easy access to everything you need to drive a sale, whether it be training, technical support or easy-to-download marketing tools.

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When does the new Program kick off?

The new Acronis Partner Porgram launches on June 1st, 2011. You can register today at http://partners.acronis.com/

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What type of Partners should enroll in the Program?

If you’re a value-added reseller, solution and service provider, or a system integrator, and you offer backup and recovery, data protection, infrastructure, virtualization, security, system management or software solutions, this new Program is for you. No matter what your level of involvement, it’s beneficial for you to join. There are plenty of advantages – even at the entry level.

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If I am already an Acronis Partner, do I need to join this new Program?

This is now the only Partner Program for resellers and service providers of Acronis. As an existing Partner, you are automatically enrolled in the new Program at a level that corresponds to your current criteria. And better yet, you’ll be charted favorably and offered a flexible transition until the end of 2011 to meet the new requirements for your level.

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Is there an entry fee to join the Program and become a Partner?

There is no entry fee to join. At the entry level (Acronis Authorized Partner), there are no minimum sales requirements either. Should you progress to higher levels within the Program, we’ll ask that you achieve various certification levels and revenue thresholds, but no entry fee will be required.

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What do I need to do to enroll in the Program?

Getting started is easy. Sign up today at the Acronis Partner Portal at http://partners.acronis.com/ and provide all the company details necessary. Acronis will confirm your registration by email and then invite you to attend an introductory Webinar, followed by a quick online self-assessment quiz. After successfully passing this quiz, you will be automatically enrolled in the Program as an Acronis Authorized Partner.

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What are the Acronis Partner Program levels?

There are four levels in all. The higher you go, the better the benefits. You begin as an Acronis Authorized Partner (entry level) and can then move up to Silver, Gold and Platinum levels. Progressing to a new level gives you an increase in benefits, such as bigger discounts, more technical support, more NFR software licenses, lead generations and marketing support. Likewise, each new level comes with increased requirements, such as higher-level Acronis certifications and a joint business plan.

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What are the requirements to become an Acronis Partner?

Joining our Program at the entry level (Acronis Authorized Partner) requires only registering at our online portal and taking part in self-assessment online training. There are no entry fees or revenue requirements at this level.

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What if I don’t meet the requirements?

The flexibility of our Program is what makes it advantageous and, in fact, that includes moving in both directions. Nevertheless, every level has its perks, so you’ll always benefit no matter where you end up. If you fail to meet the requirements of a specific level, such as certifications or revenue forecasts, you can be re-qualified at a lower level. However, even the base level (Acronis Authorized Partner) offers a secure foundation for you to continue benefiting from Acronis resources and support.

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How can I learn more about this new Program?

Just download our brochure at http://download.acronis.com/pdf/GPP_brochure_en-US.pdf. If you’d like to speak with one of our representatives, you can email us at channels@acronis.com or give us a call at +1 877-485-3240.

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How can I speak to an Acronis representative about the Program?

We’d love to speak with you! You can reach us by email at channels@acronis.com or give us a call at +1 877-485-3240.

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How do I register and get started to become a Partner?

You can sign up at our online portal at http://partners.acronis.com/ . Acronis will acknowledge your registration by email and invite you to attend an introductory Webinar, followed by a quick online self-assessment quiz. If you pass the quiz, you’ll be automatically enrolled in the Program and be able to benefit from recommended discounts and NFR software licenses.

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What is the period of validity of the Partnership?

Your Partnership activity will be assessed once per year. Changes in level can occur following each of these assessments, unless you meet the requirements for the next level throughout the year. In this case, you will be upgraded sooner.

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Where can I buy Acronis solutions?

You can purchase any of our products through one of our authorized distributors. A complete list of these distributors is available at the online Partner Portal: http://partners.acronis.com/.

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How can I progress with Acronis and qualify for the next Partnership level?

The key criteria we monitor are revenue achievements and sales and technical certifications.

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What support will Acronis provide to me as a Partner?

Depending on the level you reach, we provide you with everything from attractive discounts and Not-for-Resale (NFR) software to free technical support, lead generation and Partner-locator referencing.

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Will the Program provide me with technical support?

Yes. In addition to free and real-time access to our online Knowledge Base (for all partner levels), Silver-level Partners can call in to our free support hotline five days a week during regular business hours, Gold- and Platinum-level Partners benefit from 24/7 telephone access (in English after business hours).

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What type of sales and marketing assistance and resources are available?

All product collateral, sales tools, logos/visuals and marketing campaigns are accessible to you free of charge at our online portal: http://partners.acronis.com/

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What training and certification is provided and required for the Program?

In addition to online training tools through which you can easily assess your skills and experience at your own convenience, we also recommend higher-level in-depth training at the Acronis Academy.

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Are evaluation and Not-for-Resale software licenses available?

Yes. You can access free 30-day evaluation trial versions of our software directly at the Acronis Web site. Additionally, depending on the Program level you reach, we offer you free NFR software packs, from Acronis® Backup & Recovery™ Workstation to Advanced Server and Virtual Edition for customer demos. In addition, we have an internal-use policy offering 50% discounts off Manufacturer's Suggested Retail Price (MSRP) to our partners for a certain number of licenses.

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What criteria will Acronis use to measure my performance?

Our key focus will be on revenue achievement, technical certification and business and marketing engagement.

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