Acronis Global Partner Program

"Acronis is a company that puts its channel partners first. By offering affordable, easy to use data protection and disaster-recovery solutions across physical, virtual and cloud-based environments, married with a comprehensive and competitive channel program, Acronis is well-positioned to make key inroads in the global market and to make its channel partners successful with it."

Robert AmatrudaResearch Director, Data Protection and Recovery at IDC.

Acronis Global Partner Program
Backing up your ambitions

Designed for channel partners, this multi-tier, progression-based program offers you outstanding financial benefits while arming you with a vast array of free and unlimited support tools, from special pricing and technical training to marketing collateral and demand generation.

There are three levels of participation to distinguish and reward a partner’s sales performance, certification commitment, and marketing collaboration. The higher you rise, the more you get! But whatever level you reach, we make sure you’re always perfectly positioned to offer your clients the most reliable, user-friendly and cost-effective solutions on the market, based on proven award-winning technology. Join today!



Three levels in all. Get on board and climb to the top!

Key Benefits at a glance

Welcome to a world of benefits…

  • Attractive discounts and margins
  • Opportunity Registration bonuses
  • Renewals accelerator
  • Free priority technical support
  • Sales and technical training
  • Predictable, programmatic MDF & Co-Op
  • Joint marketing programs
  • Lead-generation campaigns in a box
  • Web content and Social Media syndication
  • Partner Locator referencing

Benefits and resources

"Acronis is a company that puts its channel partners first. By offering affordable, easy to use data protection and disaster-recovery solutions across physical, virtual and cloud-based environments, married with a comprehensive and competitive channel program, Acronis is well-positioned to make key inroads in the global market and to make its channel partners successful with it."

Robert AmatrudaResearch Director, Data Protection and Recovery at IDC.

Key Partner Benefits and Resources

Acronis Partner Resources Help You Sell More

Acronis offers you a wide range of sales, marketing, technical tools and resources to help you drive your sales efforts and succeed in your partnership with us.

As an authorized partner, you get password-protected access to the Acronis Partner Portal as well as a dedicated partner hotline and email during office hours. You’ll also receive a monthly newsletter informing you about product launches, promotions, marketing programs, events and training sessions.

Acronis Partner Portal

  • Acronis Partner Portal

    Access everything you need to maximize your program participation including exclusive sales and marketing tools, online deal registration, pricing, licensing and quoting tools, training, support, trial software and much more.

  • Attractive Margins

    You can earn attractive margins on all products. You can also boost your margins by selling Growth products, introducing brand new customers to Acronis solutions, or by reaching higher thresholds within the program.

  • Acronis Renewal Manager

    Gain greater visibility and control of your renewals business with a holistic 360⁰ view of your renewal base, automatic notifications, quote generation, and tracking.

  • Market Development (MDF) and Co-op Funds

    Accelerate demand generation, market development, and sales readiness with available MDF and Co-Op funds.

  • Free NFR Software

    Enjoy hands-on experience thanks to free NFR (Not-for-Resale) Acronis software and services, for internal use and demonstration purposes. Receive Extra NFR keys are allocated with each Acronis Product Specialist certification attained.

  • Exceptional Free Technical Support

    Our specialists are just a quick email or phone call away. You can even chat with them live. We give you unlimited access to Technical support via the Acronis Partner Portal. If you have any questions, just let them know.

  • Marketing Campaigns in a Box

    Acronis is continuously developing lead-generation campaigns and sales programs available for partners to personalize and co-brand. Partners can freely access them on the Acronis Partner Portal.

  • Web Content and Social Media Syndication

    Drive website traffic and buyer engagement through social media with Acronis ready-to-use web content and social messages, designed to help you maximize demand generation for Acronis products.

  • World-Class Training and Certification

    Build and reinforce your sales and technical competencies on the Acronis Suite at the Acronis Academy, either through online classes or at one of our on-site sessions.

"Acronis is a company that puts its channel partners first. By offering affordable, easy to use data protection and disaster-recovery solutions across physical, virtual and cloud-based environments, married with a comprehensive and competitive channel program, Acronis is well-positioned to make key inroads in the global market and to make its channel partners successful with it."

Robert AmatrudaResearch Director, Data Protection and Recovery at IDC.

Key Benefits at a glance

FeatureAuthorizedGoldPlatinum
Partnership
Account Management Distribution YesYes
Pre-sales Engineer   YesYes
Leads   YesYes
Channel Incentive Portal Access   YesYes
Partner Portal Access YesYesYes
Listing on Partner locator (Specialization Req) YesYesYes
Internal Use Discount 50% 25-User Max 100-User Max 200-User Max
Support
Phone Support + SLA in place: Live, 24 * 7*   YesYes
Online Chat Support + SLA in place 8 * 5 - 5 days/week YesYesYes
Knowledge Base YesYesYes
Financial Incentives
Backend Rebates: Core Products   YesYes
Backend Rebates: Growth Products   YesYes
Deal Registration: Core (5k Min Order) Products YesYesYes
Deal Registration: Growth Products (10K Min Order) YesYesYes
Renewal Accelerator   YesYes
MDF (Approved Business Plan Required)   YesYes
Co-op: Core Products     Yes
Co-op: Growth Products     Yes
Sales  & Technical Enablement
Sales Tools & Promotions YesYesYes
Free NFR Starter Pack(s) YesYesYes
Bonus NFR Keys per Specialization (s) ASP Prerequisite YesYesYes
Online LMS Sales Training YesYesYes
Classroom Technical Training YesYesYes
Quarterly Webinars YesYesYes
Marketing Enablement
Marketing Support   YesYes
Marketing Tools and Campaigns YesYesYes
Web Content & Social Syndication with Concierge Self Service YesYes
Partnership Requirements
Minimum Revenue   YesYes
Sales Boot camp YesYesYes
Acronis Sales Professional (ASP) Recommended 2 4
Acronis Certified Engineer (ACE)   1 2
Business Plan w/Quarterly and Annual Reviews   YesYes
Quarterly Pipeline Reviews   YesYes
Demand Generation Campaigns + Content Syndication   1/Month 4/Quarter
Customer & Partner Testimonials   1 1/1
Customer & Partner Testimonials   1 1/1

"Acronis is a company that puts its channel partners first. By offering affordable, easy to use data protection and disaster-recovery solutions across physical, virtual and cloud-based environments, married with a comprehensive and competitive channel program, Acronis is well-positioned to make key inroads in the global market and to make its channel partners successful with it."

Robert AmatrudaResearch Director, Data Protection and Recovery at IDC.

Training and Certification Courses for Partners

Empowering Your Business!

Knowledge is a valuable asset to your business. Be it bigger deals, higher close rates or shorter pre-sales cycles, Acronis Academy training & certification courses will help you to build your sales and technical expertise in Acronis products to achieve all that and more. Gain valuable insights in how to position, sell and deploy Acronis solutions in an increasing challenging marketplace and learn how to create solutions to meet the needs of your customers. Become an expert in new generation data protection technologies offered by Acronis and help your business to become a trusted advisor and preferred solution provider to your customers.

Key Benefits

  • Differentiate your business by gaining in-depth expertise in Acronis solutions
  • Improve your Acronis sales and technical capabilities
  • Learn to implement winning business solutions based on patented Acronis technologies
  • Boost your credentials with official Acronis Certification
  • Get more confident in data protection, secure file access and mobility areas
  • Obtain free Acronis Not-For-Resell software.

Our sales and technical certifications also allow your company to reach higher levels in Acronis Partner Program giving access to additional benefits, such as increased margins, deal registrations, rebates and so on!

Sales training & certification courses

Technical training & certification courses

Useful links

Learn more about the courses available for Partners in your region on Acronis Partner Portal

Access online courses at Acronis Academy eLearning Platform

View upcoming classroom sessions and take certification exams on Acronis Academy Certification Server

Use your Acronis Partner Portal credentials to access above resources. In case of any questions, please contact us at academy@acronis.com.

"Acronis is a company that puts its channel partners first. By offering affordable, easy to use data protection and disaster-recovery solutions across physical, virtual and cloud-based environments, married with a comprehensive and competitive channel program, Acronis is well-positioned to make key inroads in the global market and to make its channel partners successful with it."

Robert AmatrudaResearch Director, Data Protection and Recovery at IDC.

Acronis Advantage Support Services

Exceptional Free Partner Support

The Acronis® AdvantageSM maintenance and support program offers you a variety of flexible support options, including a self-service Knowledge Base library and priority support for Acronis Partners.

Enjoy free and unlimited support via email, chat or at our online Knowledge Base. Depending on your level, you can benefit from 24/7 phone support as well.

Benefits:

  • Higher levels of support for Acronis Partners
  • Priority support for active partners
  • A fast, efficient path to solving support issues
  • Guaranteed escalation of any unsolved problem to our Acronis Customer Central team

Features:

  • Chat line, Web-based email and phone* support
  • Access through the Acronis Partner Portal
  • Priority response based on your partnership level
  • Web-based email support in several languages** including English, German, French, Italian, Spanish, Chinese, Japanese and Korean
  • Enhanced knowledge base, dynamically updated

* Phone support based on your partnership level

** English, German, French, Italian, Spanish, Chinese, Japanese and Korean

Learn more

"Acronis is a company that puts its channel partners first. By offering affordable, easy to use data protection and disaster-recovery solutions across physical, virtual and cloud-based environments, married with a comprehensive and competitive channel program, Acronis is well-positioned to make key inroads in the global market and to make its channel partners successful with it."

Robert AmatrudaResearch Director, Data Protection and Recovery at IDC.

Frequently Asked Questions

Partner program overview

Partner program engagement model

What is the new Acronis Partner Program?

The newly redesigned Acronis Partner Program is a multi-tier, progression-based program that offers three (3) Levels of participation to distinguish and reward a partner’s sales performance, certification commitment, and marketing collaboration. Each level has a specific set of requirements, benefits and resources aligned to help partners drive business growth and profitability.

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What are the key benefits of the new Program?

  • Attractive/stackable profit margins
  • Incremental margins for deal registration and growth products
  • Renewal accelerator
  • Rewards for demand generation and high-value selling
  • Predictable, programmatic MDF & Co-op
  • Web content & social media syndication
  • Simple, rapid enablement

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What are the key reasons to partner with Acronis?

  • Proven technology: Since 2002, Acronis has been recognized as a leading provider of backup, disaster recovery, and secure mobile access solutions that lower TCO. Our disk-imaging and baremetal restoration technologies are patented. And our solutions have won many prestigious international awards.
  • Large growth opportunity: Because all of our solutions are created around our own software as part of a unified platform, they’re all fully scalable, they fit well together, and make up-selling and cross selling easy.
  • Improve profitability: The most lucrative financial incentives and automated management tools to drive business growth and profitability.
  • Strong partner program: The sales, marketing and technical enablement to outperform your competition.

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When does the new Partner Program start?

The new Acronis Partner Program starts on:

  • April 1st, 2015 in North America, North Europe, UK & Ireland, Australia & New Zealand, CIS-Russia
  • July 1st, 2015 in South Europe, Germany, Austria & Switzerland.

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What type of Partners should enroll in the Program?

If you’re a value-added reseller, solution and service provider, or a system integrator, who offers backup and recovery, data protection, infrastructure, virtualization, security, cloud services, system management or software solutions, this new Program is for you. No matter what your level of involvement, it’s beneficial for you to join. There are plenty of advantages – even at the entry level.

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If I am already an Acronis Partner, do I need to join this new Program?

This is the official Partner Program for resellers and service providers of Acronis. As an existing Partner, you are automatically enrolled in the new Program at a level that corresponds to your current criteria. And better yet, you’ll be charted favorably and offered a flexible transition until the end of 2015 to meet the new requirements for your level.

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Is there an entry fee to join the Program and become a Partner?

There is no entry fee to join. At the entry level (Acronis Authorized Partner), there are no minimum sales requirements either. Should you progress to higher levels within the Program, we’ll ask that you achieve various certification levels and revenue thresholds, but no entry fee will be required.

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What do I need to do to enroll in the Program?

Getting started is easy. Sign up today on the Acronis Partner Portal at http://partners.acronis.com/ and provide all the company details necessary. Acronis will check and confirm your registration by email. As a new partner, you will automatically be enrolled in the Program as an Acronis Authorized Partner. If you’re already actively selling Acronis solutions, you may be contacted by one of our Sales representatives and invited to join as an Acronis Gold or Platinum Level partner.

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What are the Acronis Partner Program levels?

The redesigned Acronis Partner Program is a multi-tier, progression-based program that offers three (3) Levels of participation: Acronis Authorized Partner, Acronis Gold Partner, Acronis Platinum Partner. Each level has a specific set of requirements, benefits and resources aligned to help partners drive business growth and profitability.

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What if I don’t meet the requirements?

If you are unable to meet the requirements of a specific level, such as certifications or revenue forecasts, you can be re-qualified to a lower level. However, even the base level (Acronis Authorized Partner) offers a secure foundation for you to continue benefiting from Acronis resources and support.

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How can I learn more about Acronis new Partner Program?

Just download our brochure at http://www.acronis.com/en-us/partners/global-program.html

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How can I speak to an Acronis representative about the Program?

We’d love to speak with you! You can reach us by email at channels@acronis.com or give us a call at (781)222-0920.

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How do I register and get started to become a Partner?

You can sign up at our online portal at http://partners.acronis.com/ Acronis will check and confirm your registration by email. As a new reselling partner, you will be automatically enrolled in the Program as an Acronis Authorized Partner, and be able to benefit from recommended discounts and NFR software licenses right away.

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What is the period of validity of the Partnership?

Your Partnership activity will be assessed once per year. Changes in level can occur following each of these assessments, unless you meet the requirements for the next level throughout the year. In this case, you may be upgraded sooner.

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What are the requirements to become an Acronis Partner?

Joining our Program requires Registration at our online portal. There are no entry fees or revenue requirements to join as an Acronis Authorized Partner. Gold and Platinum Level Partners are required to complete a business plan and be approved by the regional manager. Additionally, Gold and Platinum partners will also be required to have a minimum number of Acronis Sales Professionals (ASP) and Acronis Certified Engineers on staff within the first 30 days.

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Where can I buy Acronis solutions?

You can purchase any of our products through one of our authorized distributors. A complete list of these distributors is available at the online Partner Portal: http://partners.acronis.com/home/buy/

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How can I progress with Acronis and qualify for the next Partnership level?

The key criteria we monitor are revenue achievements, sales and technical Certifications and marketing contribution. Each level has its own specific requirements, which are clearly defined and available for your review on our partner portal: http://partners.acronis.com/partnerprogram/benefits-requirements/

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What support will Acronis provide to me as a Partner?

Depending on your partnership level, we provide you with everything from attractive discounts and Not-for-Resale (NFR) software to free technical support, lead generation and Partner-locator referencing. See link above to key Program Benefits and Requirements at a Glance for specific level benefits and requirements on the Partner Portal.

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Will the Program provide me with technical support?

With Acronis, partners enjoy free and unlimited support via email, chat or at our online Knowledge Base. Gold and Platinum partners benefit from 24/7 phone support as well.

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What type of sales and marketing assistance and resources are available?

All product collateral, sales tools, logos/visuals and marketing campaigns are accessible to you free of charge at our online Partner Portal: http://partners.acronis.com/

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What training and certification is required for the Program?

Each partnership level has specific training and certification requirements. All partners are invited to attend a sales boot camp to start with. Gold and Platinum partners are required to have a minimum number of Acronis Sales Professionals (ASP) and Acronis Certified Engineers (ACE). Product Specializations are recommended but not required. With them you’ll benefit from more NFR keys and extra visibility on the Acronis Partner Locator. All training is available at the Acronis Academy, either through online classes or at one of our on-site sessions. Learn more.

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Are evaluation and Not-for-Resale software licenses available?

Yes. You can access free 30-day evaluation trial versions of our software directly at the Acronis Web site. Additionally, depending on your partnership level, we offer you free NFR software packs, from Acronis® Backup for PC to Advanced Server and Virtual Edition for customer demos. In addition, we have an internal-use policy offering 50% discounts off Manufacturer's Suggested Retail Price (MSRP) to our partners for a certain number of licenses.

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What criteria will Acronis use to measure my performance?

Our key focus will be on revenue achievement, technical certification as well as business planning and marketing engagement. For a complete list of requirements, see Key Partner Program Benefits and Requirements at a Glance.

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