November 28, 2019
Press release

Acronis #CyberFit Summit Brings Revolutionary Cyber Protection to the U.A.E.

Acronis, a global leader in cyber protection, today welcomed hundreds of attendees representing service providers, resellers and corporations to the Acronis #CyberFit Summit, taking place at the beautiful Yas Island Rotana at Abu Dhabi to discuss modern approach to cyber protection.

The event includes exciting announcements of new solutions, customer showcases, exclusive networking opportunities, and educational keynote sessions focused on the rapidly-growing demand for cyber protection.

With its rapid development of IT infrastructure, the Middle East is an attractive target for hackers. In the UAE alone, a recent report showed a 12 percent increase in malware attacks occurring in the first three months of 2019 compared to the same period last year.

At the event, three new cyber protection solutions - Acronis Cyber Protect, Acronis Cyber Platform, and Acronis Cyber Infrastructure will be officially launched in the Gulf Region, aiming to revolutionize how the industry solves modern data protection and cybersecurity challenges.

Acronis Cyber Protect: integrates seven key cyber protection capabilities into one easy-to-use solution - including backup, disaster recovery, AI-based protection against malware, data authenticity certification and validation, vulnerability assessments, patch management and remote monitoring and management.

Acronis Cyber Platform: provides developers and ISVs the ability to customize, extend and integrate Acronis Cyber Protection solutions.

Acronis Cyber Infrastructure: delivers cost-efficient, easy-to-use and reliable hyper-converged infrastructure optimized for cyber protection deployments.

The Middle East is one of the fastest growing markets for Acronis, with 6,000 resellers promoting and using Acronis technology in the region. The Acronis #CyberFit Summit served as a gathering hub for many of these companies, including StarLink, one of the fastest growing "True" Value-Added-Distributors (VADs), and Ingram Micro, one of the world's largest distributor of hardware and software products, including cloud solutions.

Cloud adoption is one area in particular that is witnessing tremendous growth in the Middle East. Nidal Othman, Co-Founder and Managing Director of StarLink, believes that the Acronis #CyberFit Summit comes at an opportune time for enterprises looking for a secure way to start using cloud technology.

He added that "There is an influx of cloud vendors entering the lucrative MENA market which is estimated at US$2.2 billion and is expected to increase by 24 percent yearly on average, and taking specifically of UAE, the government is allocating big resources to cloud technology to power their smart city projects. The timing is perfect for Acronis as it has established itself as a one-stop shop for any business' cyber protection needs, and their unique approach to cyber protection ensures both high security and ease of access to data."

Acronis solutions are covering all Five Vectors of Cyber Protection- Safety, Accessibility, Privacy, Authenticity, and Security (SAPAS) for all data, applications, and systems. The Founder and CEO of Acronis, Serg Bell, shared more on how this differentiates Acronis' products from others on the market today: "Traditional backup is dead," he said. "It's not enough to provide just one aspect of what a company needs to protect itself. Our solutions have been constantly re-designed to now provide holistic cyber protection, ensuring data is not only safe, and accessible, but also private, authentic and secure. We help companies to be certain that their data has not been manipulated or falsified in any way. We want them to be able to trust their data."




About Acronis:

Acronis is a global cyber protection company that provides natively integrated cybersecurity, data protection, and endpoint management for managed service providers (MSPs), small and medium businesses (SMBs), and enterprise IT departments. Acronis solutions are highly efficient and designed to identify, prevent, detect, respond, remediate, and recover from modern cyberthreats with minimal downtime, ensuring data integrity and business continuity. Acronis offers the most comprehensive security solution on the market for MSPs with its unique ability to meet the needs of diverse and distributed IT environments.

A Swiss company founded in Singapore in 2003, Acronis has 15 offices worldwide and employees in 50+ countries. Acronis Cyber Protect is available in 26 languages in 150 countries and is used by over 20,000 service providers to protect over 750,000 businesses. Learn more at www.acronis.com.
Press contacts:
Katya Turtseva
VP of Communications