In the world of information technology, delivering cloud-based services is the next train barreling down the tracks. This ever-expanding, ever-evolving opportunity is moving at a remarkable speed (which is why there are so many aaS acronyms out there). Even with big players like Amazon, Microsoft, Salesforce.com and Google in the mix, there’s plenty of opportunity for service providers to jump aboard.

If there’s a universal truth in the world, the phrase “It goes without saying” will always be followed up by an observation that is completely obvious. Another universal truth that you’d think “goes without saying”? When you put customer data at risk, the reputation of your business is going to suffer. Need an example? Look at Commonwealth Bank of Australia. Then learn how encryption can help protect your customer data and your brand's reputation.

Perhaps you are looking to avert a disaster, such as avoiding the ransomware attacks that are expected to hit businesses every 14 seconds by 2019. Or you may be trying to comply with new requirements like the European Union’s General Data Protection Regulation (GDPR), which takes effect in May. Whatever the reason, determining the security offered by a cloud service provider has to be a priority for businesses. Certain technologies and certifications are essential for ensuring your data is safe in the cloud.

Businesses are struggling to keep their digital assets safe because they are saddled with legacy backup solutions that cannot meet today’s data needs. The volume of data that companies must protect is growing at an exponential rate, while the risk from quickly evolving online threats like ransomware continues to explode. IT professionals looking for an alternative that can keep their data safe and evolve with their changing needs might consider the solution that’s earning awards and glowing reviews from industry observers, the media, and their peers.