The Acronis Cyber Global Summit 2020 is quickly approaching. As the excitement builds for what is sure to be an informative and inspiring three days, we asked a few of the sports and cyber protection leaders who will be joining us what they’re most looking forward to this year, why they’re participating, and how Acronis cyber protection solutions have helped their organizations get through the pandemic successfully.

Selling security is hard enough when you can sit across from a prospect, but the new realities of lockdown and social distancing create even more roadblocks. How can managed service providers (MSPs) who want to add cybersecurity services to their offering get started in today’s virtual business world? Recently, Acronis Chief Channel Evangelist Amy Luby sat down (virtually) with Erick Simpson, co-founder of one of the first pure-play MSPs in the industry and the creator of the MSP Mastered methodology, to get his insights into how MSPs can successfully sell security in a virtual environment.

Even when world-class systems are in place and teams are communicating and working toward the same goal, mistakes can happen. In 2019, the Starliner spacecraft missed its rendezvous with the International Space Station (ISS), despite having teams and technologies from NASA, SpaceX, and Boeing working together in an environment of cooperation and openness – and Boeing having spent $1.5 billion to get it right. Complexity can cause serious issues. That’s true for space exploration and the efficient use of software. So if things can go bad for teams working together, imagine the costly miscommunications that can happen in an environment that’s developed not by partners but by competitors. Unfortunately, that’s the kind of environment most MSPs rely on today since they’ve built their services on solutions that communicate (often poorly) via APIs.

The need for organizations to modernize their data protection and cybersecurity has become clear, which is why 72% of global organizations have seen their IT costs ramp up. There is a tremendous business opportunity in getting organizations #CyberFit – but how can those with the technical skills take advantage of it if they are not a natural marketer or salesperson. A new track of sessions at the Acronis Global Cyber Summit 2020 will deliver the help they need to crack the code of that opportunity – enabling them to sell cyber protection so they can grow and strengthen their business.