Press Centre

Deduplication and archiving top the list when it comes to reducing storage costs for UK resellers, finds Acronis channel survey

London, UK, 11th December 2012 – A recent Acronis survey* of more than 375 resellers across the UK has rated deduplication and archiving as the two most important technologies to help companies cut IT costs and become more efficient. 

The survey placed deduplication and archiving equal first, with less than 2% difference between the two.  Both technologies, which are central to any organisation’s storage optimisation strategy, were rated more highly than cloud, backup, data protection and virtualisation. 

The economic downturn is placing increasing pressure on UK businesses to slash IT spending.  IDC[1] report that the world’s information is doubling every two years, in 2011 the world created a staggering 1.8 zettabytes and they predict that by 2020 the world will generate 50 times that amount of information.  Big Data creation calls for efficient storage solutions, technologies that help optimise or extend the life of an organisation’s existing capital investments appear to be gaining popularity.

According to Alan Laing, Vice President EMEA, Acronis: “While other new technologies such as cloud and virtualisation are known to reduce long-term capital costs, technologies that immediately optimise efficiencies across existing storage infrastructure are becoming much more in vogue.”

Chris Roche, Managing Director of ACUTEC Limited concurs with Laing’s view, stating: “Although this could be seen as a knee-jerk reaction, deduplication and archiving help reduce storage costs which makes good sense in the short-term.  That said, once the economy picks up, resellers should expect a surge in more strategic long-term technology spending, and be ready to deal with it.” 

Laing believes that deduplication in particular is becoming a de facto element of any storage optimisation strategy, and thousands of companies are reclaiming swathes of existing storage capacity as a result.  The efficiency benefits are further compounded when old data is migrated off primary storage to an archive, freeing additional capacity to support the business.

Laing concluded: “Together, deduplication and archiving make a strong case for squeezing the most out of an existing storage investment.  We’ll continue to work closely with our channel partners to help them optimise their business around this growing opportunity.”

1 IDC Digital Universe Study, sponsored by EMC, June 2011,

* The survey is an annual barometer of Acronis’ partner’s perceptions and vision of market trends. Over 1,100 Acronis EMEA partners across 10 European countries, including Germany, France, UK, Italy, and Netherlands were surveyed in March 2012.

About Acronis:

Acronis unifies data protection and cybersecurity to deliver integrated, automated cyber protection that solves the safety, accessibility, privacy, authenticity, and security (SAPAS) challenges of the modern digital world. With flexible deployment models that fit the demands of service providers and IT professionals, Acronis provides superior cyber protection for data, applications, and systems with innovative next-generation antivirus, backup, disaster recovery, and endpoint protection management solutions. With award-winning AI-based antimalware and blockchain-based data authentication technologies, Acronis protects any environment - from cloud to hybrid to on-premises - at a low and predictable cost.

Founded in Singapore in 2003 and incorporated in Switzerland in 2008, Acronis now has more than 1,500 employees in 33 locations in 18 countries. Its solutions are trusted by more than 5.5 million home users and 500,000 companies, including 100% of the Fortune 1000, and top-tier professional sports teams. Acronis products are available through 50,000 partners and service providers in over 150 countries in more than 40 languages.

Share press release:


Media Contacts
VP of Communications
Katya Turtseva
+1 (646) 272-9435
Analyst Relations
Joshua Beil
+1 (425) 757-4432
Global Corporate Communications Director
Natalia Tashkeeva
+65 9643 9080
Americas PR
Kayla Fedorowicz
+1781782-9086; (019060)
Europe PR
Andreas Rossbach
+49 896 137 284433
Middle East and Africa PR
Mareva Koulamallah
+44 737 605 0367
Bulgaria PR
Silviya Petrova
+359 88 911 3735
Eastern Europe PR
Tatiana Slavkina
+7 999 276 5764
Asia-Pacific PR
Anna Kocharova, Seok Cheng Chia
+65 6571 7451
+65 9336 1701
Japan PR
Rui Sugawara
+81 3457 22542
Company Contacts