15 July 2020
Press release

Professional Fighters League Announces Multi-Year Global Partnership With Cyber Protection Leader Acronis

PFL adds more power to the punch with industry leading Cyber Protection Partner Acronis, Validating Itself as an Industry Leader in Technology & Innovation

NEW YORK (July 15, 2020) - The Professional Fighters League (PFL), the first organization ever to present MMA through Regular Seasons, Playoffs, and Championship formats, today announced a long-term marketing and technology partnership with Acronis, a global leader in cyber protection. PFL continues to grow its portfolio of leading brand partners which includes ESPN, Anheuser-Busch InBev, GEICO, Air Force Reserve, SeatGeek, Rich Energy and now Acronis.

The multi-year partnership focuses on cyber protection for the league's data, applications and systems. Additionally, Acronis will provide PFL with media archive tools to manage increased content produced by PFL Studios, a newly formed division with an emphasis on MMA, PFL and individual fighter stories for television, as well as digital and mobile platforms. Acronis will also equip PFL with brand analytical tools utilizing AI and Machine Learning capabilities, helping the league measure the value of brand integration for sponsors.

Acronis solutions are designed based on the five vectors of cyber protection: Safety, Accessibility, Privacy, Authenticity, and Security (SAPAS). This ensures that these solutions not only provide the highest level of security to users, but also guarantees minimal disruptions to daily operations, and that a business'/individual's data is authentic and tamper-free.

One such solution which the PFL will be utilizing includes Acronis Cyber Protect, which comes with fast and reliable backup and recovery and AI-powered anti-malware, manageable from a single, comprehensive console.

"We are excited to partner with Acronis and equip the PFL with cyber protection solutions and services that will enhance our media business operations," said Peter Murray, CEO of the Professional Fighters League. "We place a premium on the use of data to tell compelling stories, elevate our fan-viewing experience, and continue to lead innovation within MMA."

Acronis has a wealth of sports industry experience, with partnerships that include Liverpool FC (EPL), Williams Racing, and the Boston Red Sox. By partnering with the PFL, Acronis will grow its US and international reach, and gain access to a suite of digital and broadcast marketing assets focused on Cagenomics, PFL's real-time fighter data. Additionally, PFL and Acronis will collaborate on an annual PFL Technology Summit, which will be designed to foster conversations and share best practices amongst business and industry leaders in sports.

"We are thrilled to partner with the PFL and provide them with the world's most secure cyber protection solutions," said Jan-Jaap Jager, Senior Vice President of Acronis. "We believe in the league's vision for re-imagining and growing the sport of MMA, and Acronis' technology is perfectly suited to keep PFL #CyberFit. Data is at the forefront of modern sports, and organizations that place a premium on protecting that data are gaining an advantage over their competition."

The Professional Fighters League recently rescheduled its third season to Spring 2021 on ESPN, while committing to providing a monthly cash stipend to its contracted fighters to help provide relief through the calendar year. PFL will deliver new original programming across ESPN, PFL platforms and international distributors in 2020 through PFL Studios and continue to expand its technology in advance of its next season.

About Professional Fighters League

The Professional Fighters League (PFL) presents MMA for the first time in the sport-season format where individual fighters control their own destiny, competing in a Regular Season, Playoffs, and Championship. PFL's differentiated format and exciting fights sparked breakout growth for the league. PFL events are broadcast live in primetime on ESPN2 and ESPN+ in the United States and also distributed to 160 additional countries around the world on premium sports networks.

For more info visit www.PFLmma.com and follow PFL on Instagram (@PFLmma), Twitter (@ProFightLeague), and Facebook (/PFLmma).

About Acronis:

Acronis is a global cyber protection company that provides natively integrated cybersecurity, data protection, and endpoint management for managed service providers (MSPs), small and medium businesses (SMBs), and enterprise IT departments. Acronis solutions are highly efficient and designed to identify, prevent, detect, respond, remediate, and recover from modern cyberthreats with minimal downtime, ensuring data integrity and business continuity. Acronis offers the most comprehensive security solution on the market for MSPs with its unique ability to meet the needs of diverse and distributed IT environments.

A Swiss company founded in Singapore in 2003, Acronis has 15 offices worldwide and employees in 50+ countries. Acronis Cyber Protect is available in 26 languages in 150 countries and is used by over 20,000 service providers to protect over 750,000 businesses. Learn more at www.acronis.com.
Press contacts:
Katya Turtseva
VP of Communications