22 August 2017
Press release


As Malware Increasingly Targets macOS Machines, Personal and Home Office Data Protection is Redefined

BURLINGTON, Mass., August 22, 2017 - Acronis, a global leader in hybrid cloud data protection for business and consumers, today introduced Acronis True Image 2018 for Mac. As the proven backup alternative for Mac users seeking the cloud-based features missing from Time Machine, Acronis True Image 2018 is now the first personal backup software to include technology that actively defends data against ransomware.

The inclusion of anti-ransomware protection in Acronis True Image 2018 arrives at a critical time for Mac users. While macOS machines have historically been safe from malware, cybercriminals are expanding their reach - attacks against Macs increased 744 percent during 2016[i] and several serious incidents have occurred throughout 2017.

"Reliable backups are critical for anyone looking to recover their system, especially after something like a ransomware attack," said Serg Bell, co-founder, and CEO of Acronis. "As the leader in backup software, we recognized that the future of data protection will require us to do more. We're proud to offer the first and only personal backup software that protects consumer data against this growing threat."

Acronis True Image 2018 for Mac features enhanced backup and recovery capabilities, updated macOS-style interface, and Touch Bar integration. By also incorporating Acronis Active Protection™, the company's cutting-edge ransomware defense, Acronis sets a new standard for protecting the data of Mac users, from individuals and families to home offices and small businesses.

Reliable backup and recovery

During a survey of Acronis customers during July 2017, 95 percent of respondents said they choose and recommend Acronis True Image because the backups are so reliable. The 2018 release improves upon its core backup and recovery capabilities even more, with enhancements such as:

  • Faster recovery from the cloud: New optimizations for Wide Area Networks (WAN) means Mac users can now recover full systems and individual files from Acronis Cloud up to four-times faster.
  • Live Update: Ensures users have the most up-to-date version of Acronis True Image 2018 for Mac by detecting and delivering updates without needing a separate DMG download. Users can automatically download and install updates as soon as they are released.
  • Instagram backup: Acronis True Image 2018 for Mac expands support for social media with automatic backups of Instagram accounts. Photos, comments and statistics - such as the number of likes, tags or comments a post gets - are now safe from accidental deletion or hackers.
  • Mobile backup to NAS devices: Building on the ability to automatically back up mobile devices to a Mac via Wi-Fi, Acronis True Image 2018 now lets users back up to network-attached storage (NAS). More than 25 percent of Acronis True Image customers use a NAS device at home.

Easy control

Acronis True Image 2018 is specifically designed to give Mac users a better experience and greater control over their backups. The updated macOS-style interface is visually enhanced to show detailed information about backup activity and statistics - including a color-coded display of how much data they have stored, the types of files in storage, and the status of backups - so users can manage their backups at a glance.

The new product also integrates the MacBook Pro's new Touch Bar. By using the multi-touch display, users can navigate between tabs, create and start new backups, monitor data transfer speeds, and track the progress of backups.

Secure data protection

The ability to restore a system or individual files is critical following a ransomware attack. Acronis True Image 2018 for Mac not only makes recovery easy, it takes the initial protection a step further by preventing ransomware from corrupting a user's data in the first place.

Acronis Active Protection is designed to recognize patterns of file access. When it detects unusual behavior, it alerts the user of the suspicious activity. With real-time monitoring, it verifies all processes so approved activities are allowed to run, while potentially dangerous behavior is stopped. If any files are encrypted during a ransomware attack, they can be quickly recovered from the backup using Acronis True Image 2018.

More than 60 percent of Acronis customers surveyed said they worry about ransomware. A new Security Dashboard gives users complete visibility over Acronis Active Protection so you can be reassured that their data is protected. It lets them track the number of processes that have been flagged as potentially dangerous, see which ones were blocked, and manage a whitelist of trusted applications.

Pricing and Availability

There are three editions of Acronis True Image 2018 available to accommodate customer use and preferences. All versions include Acronis Active Protection against ransomware and cover an unlimited number of mobile devices.

  • Standard is a perpetual license that is offered without any cloud storage or access to cloud-based features for customers who prefer to store their data on local drives only. Pricing starts at $49.99 for one computer.
  • Advanced is a one-year subscription that includes 250 GB of cloud storage and access to all cloud-based features. Pricing starts at $49.99 per year for one computer.
  • Premium is a one-year subscription that includes exclusive blockchain-based data certification and electronic signature capabilities, as well as 1 TB of cloud storage. Pricing starts at $99.99 per year for one computer.

Advanced and Premium subscribers can purchase additional cloud storage within the application. Advanced Licenses can upgrade to a maximum of 500 GB. If more storage is needed, Advanced users can upgrade to a Premium License, which offers cloud storage of up to 5 TB.

Instagram backup launches today in limited markets and will be available worldwide on September 25th, 2017

Acronis True Image 2018 is available for purchase at acronis.com/en-us/personal/computer-backup/ and through major software resellers and retail stores worldwide.

NOTE: For small business owners who need to protect more than five computers, or companies that have multiple workstations and servers, Acronis Backup 12.5 scales to protect thousands of computers and provides convenient tools for group management of environments of any complexity. Details are available at acronis.com/en-us/business/backup/.

[i] 2017 McAfee Threat Report

About Acronis:

Acronis is a global cyber protection company that provides natively integrated cybersecurity, data protection, and endpoint management for managed service providers (MSPs), small and medium businesses (SMBs), and enterprise IT departments. Acronis solutions are highly efficient and designed to identify, prevent, detect, respond, remediate, and recover from modern cyberthreats with minimal downtime, ensuring data integrity and business continuity. Acronis offers the most comprehensive security solution on the market for MSPs with its unique ability to meet the needs of diverse and distributed IT environments.

A Swiss company founded in Singapore in 2003, Acronis has 15 offices worldwide and employees in 50+ countries. Acronis Cyber Protect is available in 26 languages in 150 countries and is used by over 20,000 service providers to protect over 750,000 businesses. Learn more at www.acronis.com.
Press contacts:
Katya Turtseva
VP of Communications