02 April 2007
Press release

Acronis to SMBs: Backup is Only Half the Data Protection Story; Data Recovery is the Key

London, UK, April 2, 2007 - Acronis Inc. (www.acronis.com/en-gb/), a technological leader in advanced storage management and disaster recovery software, warns that small and medium-sized businesses (SMBs) are placing too much importance on their data backup plans and too little on data retrieval and recovery strategies. As a result of this imbalance, SMBs face otherwise avoidable periods of downtime in the event of an IT failure or other disaster.

To help SMBs across all industries address this potential shortcoming, Acronis is offering a six-point guide to speed up the data recovery process and prevent damage to profits and reputation:

  • Make sure your data recovery strategy allows you to restore data, applications and operating systems to different types of hardware or to virtual systems. Having the capability to restore to multiple environments – not just a company's current one – can be a huge time saver.
  • Plan for the recovery of systems first by prioritizing resources and creating backup schedules to match the maximum allowable downtime for any given server. Remember, disasters vary based on the application; a Web server that takes online orders needs to be up and running more quickly than a Web server that simply displays static pages.
  • Back up to disk, not tape, for faster restore times. Take advantage of high-capacity and high-performance disk drives that are decreasing in price and increasing in resiliency. Disks are inherently more reliable, require less maintenance than tape, and can be used for online, near-line and archival storage more efficiently than tape.
  • Empower mobile employees to recover data themselves more quickly than relying on the IT department. Use tools such as hidden partitions on laptops to save images of the systems. That way, should a user be traveling when an emergency occurs or a virus hits, the remote user will be able to restore the data and programs on the laptops themselves.
  • Consider going virtual: recovering data from hundreds of servers can be a management nightmare; using virtualisation to consolidate the number of servers you need to run your business dramatically reduces the recovery workload in the event of a failure. Ancillary cost savings using virtual technology also are possible, based on your computing requirements.
  • Test test test. Creating a backup strategy is only the first step; make sure you test your plan to make sure it meets your needs from a technological and from a staffing perspective. Make sure backups are accessible for mission-critical systems and that you can restore your backup on any system, regardless of the platform. Then test your plan to make everyone knows exactly what to do when an outage strikes.

"SMBs face a real challenge in developing disaster recovery strategies," said Kevin Moreau, head of Acronis' UK operations. "Many of them are only doing half the job and backing up their data without developing a fast, effective way of recovering it. In fact, many have never tested their disaster recovery plan to determine if they can get their systems back up and running quickly. This is like a thirsty man who throws a bucket down a well without fastening a rope because he's too desperate for a drink to be bothered to tie a knot; you may get to the water faster, but you'll never be able pull back your vital resource."

About Acronis:

Acronis is a global cyber protection company that provides natively integrated cybersecurity, data protection, and endpoint management for managed service providers (MSPs), small and medium businesses (SMBs), and enterprise IT departments. Acronis solutions are highly efficient and designed to identify, prevent, detect, respond, remediate, and recover from modern cyberthreats with minimal downtime, ensuring data integrity and business continuity. Acronis offers the most comprehensive security solution on the market for MSPs with its unique ability to meet the needs of diverse and distributed IT environments.

A Swiss company founded in Singapore in 2003, Acronis has 15 offices worldwide and employees in 50+ countries. Acronis Cyber Protect is available in 26 languages in 150 countries and is used by over 20,000 service providers to protect over 750,000 businesses. Learn more at www.acronis.com.
Press contacts:
Katya Turtseva
VP of Communications