28 August 2012
Press release

True Image 2013 by Acronis Brings the Power of the Cloud to Home Users

True Image 2013 by Acronis® Enables Users To Access Cloud Storage

On Mobile Devices With Free App For iOS and Android

London, UK August 28, 2012 - Announced today, True Image 2013 by Acronis®, the newest version of its award winning disk- based backup product, now includes easy web-based access to files and folders stored in the Acronis cloud. To get immediate access to their important files even when not using a PC or laptop, users can download a free App, available from the App Store(sm) or Google Play onto their iOS or Android mobile device. This latest version of True Image 2013 by Acronis also includes support for the Microsoft® Windows 8 operating system due to be released this fall.

Leveraging ten years of innovation in disk imaging technology, Acronis has expanded the limitations of traditional backup products by adding enhanced file synchronization and file sharing that allows users to access the most recent version of a file, whether it is on a PC, USBs or NAS, or the Acronis cloud. If a change is made in one location, it is automatically updated in other locations where the Acronis software is installed. With a subscription to Acronis True Image Online, users are also able to share files with others directly from Windows Explorer or via an application on a mobile device, either publicly or privately.

"Last year we pushed the market forward by introducing file synchronization to disk based backup and recovery," commented Dmitri Joukovski, vice president of product management at Acronis. "That feature was very popular amongst our users, and now we have enhanced it and expanded the capabilities through mobile device enablement. Our customers are early adopters of technology and appreciate the innovation and mobility that Acronis is bringing to their networks. Our customers know that they always have access to their most up-to-date file versions - whatever happens, whenever and wherever they are."

True Image 2013 by Acronis is designed to be easy to install and easy to use for the general user, but also offers features for those who have more advanced needs. It provides system and file level backup including incremental and differential backups, virtual hard disk support and, with the True Image 2013 by Acronis Plus Pack, the ability to recover operating systems to dissimilar hardware.

The standard features to simplify and speed up backup and recovery times include:

Acronis® Non Stop Backup™: Automated incremental backups

Acronis® Startup Recovery Manager®: F11 re-boot, even if the operating system has failed

Acronis® SecureZone®: secure partition to store a disk backup file on a system drive.

Time Explorer: See screenshots of exactly how a system looked at the moment of backup for trouble shooting

Acronis Extended Capacity Manager: works with 2+TB drives - even if the operating system doesn't.

Govt Standard encryption: Keep files secure with 128, 192 and 256-bit encryption support

Set&Forget™: Configure the backup schedule and automate protection

Acronis Try&Decide®: Immediately roll back to previous settings if a user doesn't want to accept a change

Acronis Universal Restore™: Available in Plus Pack option - restore an operating system to dissimilar hardware.

Pricing and availability

True Image 2013 by Acronis is available through select retailers and online at

MSRP £39.95

True Image 2013 by Acronis Plus Pack add-on is available online at and through retailers at MSRP £23.95

This enables users to restore the backed up image to dissimilar hardware, regardless of make, model or installed components.

Acronis True Image Online subscription is available to buy online at £39.95 per year, or £3.95 per month. A free one month subscription trial is also available.

About Acronis:

Acronis is a global cyber protection company that provides natively integrated cybersecurity, data protection, and endpoint management for managed service providers (MSPs), small and medium businesses (SMBs), and enterprise IT departments. Acronis solutions are highly efficient and designed to identify, prevent, detect, respond, remediate, and recover from modern cyberthreats with minimal downtime, ensuring data integrity and business continuity. Acronis offers the most comprehensive security solution on the market for MSPs with its unique ability to meet the needs of diverse and distributed IT environments.

A Swiss company founded in Singapore in 2003, Acronis has 15 offices worldwide and employees in 50+ countries. Acronis Cyber Protect is available in 26 languages in 150 countries and is used by over 20,000 service providers to protect over 750,000 businesses. Learn more at www.acronis.com.
Press contacts:
Katya Turtseva
VP of Communications