23 December 2013
Press release

Acronis’ Gadget Backup Guide - 5 Simple Tips to Avoiding A Christmas Horror Story

Get Your Mobile Devices Ready for 2014 by Backing-Up Your 2013 Memories

LONDON, UK, December 23, 2013 - Acronis®, a global leader in backup and disaster recovery as well as data protection solutions, has launched today a guide to keeping your digital life backed-up and protected from data-loss disaster.

This holiday season will see a wave of new devices being unwrapped including tablets, MP3 players, Smartphone's and digital cameras. 18% of UK adults will be receiving a new tablet this Christmas[1]. These devices will quickly be filled with your favorite recipes, holiday snaps, selfies or more importantly work files.

Even if you are not receiving a new device, it is likely that your current gadget is filled to capacity with 2013 memories, ranging from your Wimbledon or royal baby celebration party photo's to summer festival videos. The value of which will not often be known until the device has been lost, stolen or damaged.

As we increasingly create more photos, music, videos, e-mails, and documents on our mobile devices, it's essential that we protect them properly. Here are five top tips on backup and recovery, highlighting the key points for comprehensive protection of our precious files stored on laptops and PCs.

1. Schedule regular backups: Backups should be made regularly. After an initial full backup of the entire system, make sure you set up automatic, incremental backups. Incremental backups only store what has been changed or added since the full backup, allowing you to save disk space. As well as decreasing the time each backup takes.

2. Invest in a good external drive: The backups should be stored on removable media or removable drives. This means that your backup is safe, even if your machine is lost or stolen.

3. Double protect your system: Provide double security for your most important data by backing it up to the cloud, as well as on your hard drive. With the right software, you can encrypt the data so it's safe and secure and also protect it against physical damage, such as a fire.

4. Test your recovery plan: Try testing your backup, so if your system fails you can quickly recover it. There's nothing worse than discovering your backup hasn't worked!

5. Always make sure your system is safe before any installation: Before installing new programs, updates or drivers, complete a full backup to avoid loosing and exciting data. Changes that go wrong can be reversed by installing the initial backup.

"During the festive period people will capture memories of Christmas and New Year that are then stored in digital format on PCs and notebooks. Accidental deletion, hardware failure, or a sudden loss or theft of the entire device are just some examples of why it pays to protect your irreplaceable memories," said Nat Maple, Senior Vice President & General Manager Global Consumer Business, Acronis. "When you're compiling your Christmas wish list this year or working out which accessories you need to go with your new mobile device, don't forget to throw in some backup software too!"

Acronis True Image 2014 is a simple and worry-free way to completely and comprehensively back up your computer's files and settings through an image backup. An 'Image backup' captures all files and information, while also saving computer's settings (bookmarks, saved passwords, etc.), providing a quick and easy full-system restoration process if needed - PC users who have lost significant amounts of data know how long and tedious it can be to recover and restore all of their settings and information. Acronis True Image 2014 eliminates the hassle by saving users time.

Acronis True Image 2014 is currently available for a public price of £39.95 and Acronis True Image Premium of £59,95. To purchase either Acronis True Image 2014 edition, or to learn more about how it offers a complete cloud-enabled backup and recovery of an entire system, please visit Acronis' website for details.

Watch Acronis' Christmas video "Christmas Horror Story" here: http://www.youtube.com/watch?v=wcWMeHow538

[1] Extreme Networks, Dec 2013, http://www.enterasys.com/company/literature/extreme-christmas-wishlist-wp.pdf

About Acronis:

Acronis is a global cyber protection company that provides natively integrated cybersecurity, data protection, and endpoint management for managed service providers (MSPs), small and medium businesses (SMBs), and enterprise IT departments. Acronis solutions are highly efficient and designed to identify, prevent, detect, respond, remediate, and recover from modern cyberthreats with minimal downtime, ensuring data integrity and business continuity. Acronis offers the most comprehensive security solution on the market for MSPs with its unique ability to meet the needs of diverse and distributed IT environments.

A Swiss company founded in Singapore in 2003, Acronis has 15 offices worldwide and employees in 50+ countries. Acronis Cyber Protect is available in 26 languages in 150 countries and is used by over 20,000 service providers to protect over 750,000 businesses. Learn more at www.acronis.com.
Press contacts:
Katya Turtseva
VP of Communications