31 March 2014
Press release

Acronis survey reveals consumers’ digital world at risk because majority are not protecting their data

World Backup Day on March 31st acts as a reminder for all consumers to protect their digital world

LONDON, UK, 31 March 2014 - It is predicted that nearly one trillion digital photographs will be taken this year in Britain1. Yet new research fromAcronis reveals that one in five (21%) have never backed up their digital devices.

With two thirds (65%) of consumers revealing that their personal data including their photographs are more valuable to them than their device. It is worrying that users are still not backing up their valuable data.

Other key findings from the Acronis 2014 UK Consumer survey include:

· Two thirds (66%) admit to storing all or some of their content digitally (music/pictures/videos)

· Over 1 in 5 (22%) people admit to having their device lost, stolen or damaged

· Nearly two thirds (61%) would be upset about losing their personal photos

· Of those that do back up, only 24% had backed up in the last week

· Almost half (42.5%) of consumers still backup their data on USBs and hard drives

· Only 18% use a cloud service for their back up

The survey, which was conducted during February 2014,illustrates how consumers are putting their digital world at risk.

"With the rise of the 'selfie' and the increased use of music and videos, many consumers would be completely lost if something happened to their digital device. But unfortunately most don't realize the dangers until its too late. Consumers need to be educated on the importance of backing up and protecting their data and how easy it is to implement a solution," said Nat Maple Head of Consumer, Acronis.

"World Backup Day on the 31st of March is an ideal time to purchase a backup product. By paying a minimal cost now, users can avoid losing their valuable, irreplaceable data on their devices, let alone the device itself. Disasters happen but our suggestion is, don't wait untill it's too late, back up now!"

To find out more visit: http://www.acronis.co.uk/en-us/personal/pc-backup

1 Number of photos taken in 2014 will approach 1 trillion thanks to selfie explosion, 24th December 2013, http://bgr.com/2013/12/24/how-many-selfies-were-taken-in-2013/

About Acronis:

Acronis is a global cyber protection company that provides natively integrated cybersecurity, data protection, and endpoint management for managed service providers (MSPs), small and medium businesses (SMBs), and enterprise IT departments. Acronis solutions are highly efficient and designed to identify, prevent, detect, respond, remediate, and recover from modern cyberthreats with minimal downtime, ensuring data integrity and business continuity. Acronis offers the most comprehensive security solution on the market for MSPs with its unique ability to meet the needs of diverse and distributed IT environments.

A Swiss company founded in Singapore in 2003, Acronis has 15 offices worldwide and employees in 50+ countries. Acronis Cyber Protect is available in 26 languages in 150 countries and is used by over 20,000 service providers to protect over 750,000 businesses. Learn more at www.acronis.com.
Press contacts:
Katya Turtseva
VP of Communications