Press Centre

Liverpool Football Club Partnered with Acronis for Cyber Backup and Storage

Acronis, a global leader in cyber protection, today announced a multi-year partnership with Liverpool Football Club, becoming the Club’s Official  Global Cyber Backup and Storage Partner.

The partnership will see Acronis providing Liverpool FC with innovative cyber backup and cloud solutions for data, applications, and systems. Acronis will provide the club with the capacity to address the five vectors of cyber protection– safety, accessibility, privacy, authenticity, and security (SAPAS) to efficiently manage its workloads.

The announcement was made at the Acronis #CyberFit Day held at the club’s home ground in Liverpool on 19 December, 2019. Speaking at the event was Liverpool FC's Senior VP of Technology and TransformationEnrico Tizzano and Acronis Founder and CEO Serguei Beloussov. Also making a highlight appearance was Ian Rush, a Liverpool FC Legend.

Liverpool FC's Chief Commercial Officer Billy Hogancommented on the partnership: “We are always looking for ways to enhance the way we store and share important files and information across the business, so we’re looking forward to working with Acronis as our new Official Global Cyber Backup and Storage Partner. Our data is incredibly valuable, and safely and efficiently storing and accessing that information is critical to the way we operate as a business and a football club.” 

Tizzano expressed his optimism towards the partnership's goals of digital transformation for the club. “We look forward to working closely with Acronis to utilise its expertise and innovation in data storage, backup and disaster recovery solutions to help us meet our modern data needs. From how to best protect our valuable data assets, to how we can make the best use of the petabytes of the data we have and securely distribute it.”

Acronis has established sports partnerships with multiple partners across various sports, including football, baseball, and Formula One racing. Acronis is already a part of theFenway Sports Group family and the sporting world, through its current partnership with the Boston Red Sox and Roush Fenway Racing.

Acronis helps these teams become #CyberFit through delivering easy, efficient and secure cyber protection for mission critical data workloads. These solutions are designed to safely store and enable access to all data, applications, and systems, significantly improving the clubs’ efficiency when managing data.

“At the highest level of competition, data is a critical asset. Acronis’ technology is perfectly suited for helping organisations in high-pressure, digitally intensive environments. We are proud to partner with this great club, and look forward to our joint projects in the future,” said Serguei Beloussov, Acronis Founder and CEO.

About Acronis:

Acronis unifies data protection and cybersecurity to deliver integrated, automated cyber protection that solves the safety, accessibility, privacy, authenticity, and security (SAPAS) challenges of the modern digital world. With flexible deployment models that fit the demands of service providers and IT professionals, Acronis provides superior cyber protection for data, applications, and systems with innovative next-generation antivirus, backup, disaster recovery, and endpoint protection management solutions. With award-winning AI-based antimalware and blockchain-based data authentication technologies, Acronis protects any environment - from cloud to hybrid to on-premises - at a low and predictable cost.

Founded in Singapore in 2003 and incorporated in Switzerland in 2008, Acronis now has more than 1,500 employees in 33 locations in 18 countries. Its solutions are trusted by more than 5.5 million home users and 500,000 companies, including 100% of the Fortune 1000, and top-tier professional sports teams. Acronis products are available through 50,000 partners and service providers in over 150 countries in more than 40 languages.

Share press release:


Media Contacts
VP of Communications
Katya Turtseva
+1 (646) 272-9435
Analyst Relations
Joshua Beil
+1 (425) 757-4432
Global Corporate Communications Director
Natalia Tashkeeva
+65 9643 9080
Americas PR
Kayla Fedorowicz
+1781782-9086; (019060)
Europe PR
Andreas Rossbach
+49 896 137 284433
Middle East and Africa PR
Mareva Koulamallah
+44 737 605 0367
Bulgaria PR
Silviya Petrova
+359 88 911 3735
Eastern Europe PR
Tatiana Slavkina
+7 999 276 5764
Asia-Pacific PR
Anna Kocharova, Seok Cheng Chia
+65 6571 7451
+65 9336 1701
Japan PR
Rui Sugawara
+81 3457 22542
Company Contacts