16 December 2022
Press release


UK-based Reading FC today named Acronis, a global leader in cyber protection, as its Official Cyber Protection Partner. Under the #Cyberfit delivery partner Westcoast Cloud, Acronis will provide the organisation with a full suite of cyber protection solutions to protect the team's data assets and optimise workflow, facilitating the team to perform at its best on and off the field.

As part of the partnership, the club will benefit from Acronis's array of online security solutions to thwart cyberattacks and ensure the prevention, detection, response, recovery, and analysis needed to safeguard all areas of modern-day elite sports business.

Westcoast Cloud, a trusted leader in the cloud industry, enabling its partners to achieve and exceed their business goals, connected with the club's former front-of-shirt sponsors Westcoast Limited. Based in Theale, Westcoast Cloud will offer the club trusted advice, training, and a full suite of Microsoft cloud solutions, helping the business drive productivity.

Head of Commercial at Reading Football Club, Tim Kilpatrick said: "We're delighted to announce this Partnership with Acronis and Westcoast Cloud. As a club, our IT and data Infrastructure are crucial to our business operation. As we look to enhance our expertise and offering in this area, working with world leaders in this field, such as Acronis and Westcoast Cloud, will ensure we are protected for all eventualities. We look forward to working with Acronis and supporting them in their business growth plans."

One of the solutions Reading FC will be using is Acronis Cyber Protect, which provides fast and reliable backup and AI-based anti-malware, accessible from a single and intuitive console. Acronis VP of Europe, Turkey, and Israel, Ronan

McCurtin said: "We value the Cyber Protection partnership with Reading FC and Westcoast Cloud. 2022 has seen a new wave of cyberattacks on sports teams. That's why it's important for sports teams to stay ahead of evolving cyber threats. With Acronis solutions, our sports partners stay protected against evolving cyber threats."

Managing Director at Westcoast Cloud, Mark Davies added: "We are delighted to be partnering with Reading Football Club and Acronis in supporting the football club with their cybersecurity requirements. This is one of the biggest areas of concerns for companies in the modern era and providing a secure and robust solution with Acronis is paramount in protecting the clubs' assets."

The Acronis TeamUp programme is a unique opportunity for managed service providers (MSPs) to deliver Acronis Cyber Protection Solutions to world-class sports teams on behalf of Acronis and enjoy a rich world of sports benefits and brand exposure.

About Acronis:

Acronis is a global cyber protection company that provides natively integrated cybersecurity, data protection, and endpoint management for managed service providers (MSPs), small and medium businesses (SMBs), and enterprise IT departments. Acronis solutions are highly efficient and designed to identify, prevent, detect, respond, remediate, and recover from modern cyberthreats with minimal downtime, ensuring data integrity and business continuity. Acronis offers the most comprehensive security solution on the market for MSPs with its unique ability to meet the needs of diverse and distributed IT environments.

A Swiss company founded in Singapore in 2003, Acronis has 15 offices worldwide and employees in 50+ countries. Acronis Cyber Protect is available in 26 languages in 150 countries and is used by over 20,000 service providers to protect over 750,000 businesses. Learn more at www.acronis.com.
Press contacts:
Katya Turtseva
VP of Communications