Acronis Cyber Protect
formerly Acronis Cyber Backup

In this modern computing world with multitudes of trends and innovations, we sometimes find ourselves lost in between new technologies, terminologies and words. Why do we tend to make things more difficult than they have to be? This was my thought when I started a set of blog posts simply describing new computing trends. Here is another trend that I would like to simplify – Data Protection.

Data Protection is the process of copying a file, folder or volume on a storage device for the purpose of recovery in case the original data is accidentally erased, damaged or destroyed. You might know this process under different name which is much easier to remember, that name is Backup.

When I think about Backup the best analogy I get in mind is a sports game that involves scoring goals where there is a goalkeeper designated to intercept shots on goal. It could be hockey, soccer, lacrosse or even a match of the wizarding game quidditch from Harry Potter’s universe. The sport does not really matter, the concept is the same - there are field players who are involved in the strategy and field actions and goalies that defend the net. The goalkeeper is the game’s unsung hero. He does the job that others could not do and protects the team from failure.

What does this have to do with Backup? In the same fashion as a goalkeeper, Data Protection solutions are there at the cusp frontier to protect the business from failure. Take the goalie out of the game and you will be beaten up even if you have the best field players in the world. Whatever amount of data you create there in the field, whatever perfect product you develop, if it’s not protected well enough, your business is compromised. Just one single goal – let’s say production server data loss, may make you lose the entire game and get you out of the business with immediate effect.

Customers of Acronis have benefitted from our more than 10-years experience in developing Backup solutions. We learned the rules of this game a long time ago and have a solid solution to offer – Acronis Backup & Recovery 11.5 Advanced Platform, one unified backup of data and applications across physical, virtual and cloud – or any combination to fit your diverse requirements. You expect your field players to concentrate on developing your business, not defending the net. Let them stop worrying about the defense and score some goals on your competitors. Get an experienced and reliable goalkeeper for the team today – try Acronis Backup & Recovery

About Acronis

A Swiss company founded in Singapore in 2003, Acronis has 15 offices worldwide and employees in 50+ countries. Acronis Cyber Protect Cloud is available in 26 languages in 150 countries and is used by over 20,000 service providers to protect over 750,000 businesses.