March 18, 2024  —  Acronis

How to secure and protect personal information

Acronis Cyber Protect Home Office
formerly Acronis True Image

There’s no doubt that the need for comprehensive strategies to protect our sensitive data has never been more pressing. From financial details to personal identifiers, the digital landscape poses various threats, making it crucial for individuals to arm themselves with the knowledge and tools necessary to bolster their defenses.

This article serves as your go-to resource for protecting your private data and identity, offering a deep dive into the world of personal information security. Whether you're a seasoned tech enthusiast or just starting to navigate the complexities of online privacy, join us on a journey to understand and implement effective measures that will empower you to take control of your digital footprint.

What this article will cover:

●      What is personal information protection?

●      Risks of improper personal data security.

●      Legal frameworks and regulations.

●      10 tips for secure personal information protection.

●      Challenges of securing personal data.

●      The future of personal information security.

What is personal information protection?

Personal information refers to any data that can be used to identify an individual. This encompasses a broad range of details, including but not limited to, full names, addresses, phone numbers, email addresses, financial information, social security numbers, login credentials and other identifiers specific to an individual. Personal data extends beyond the physical realm to include digital traces such as IP addresses, device identifiers and online activities.

The value and sensitivity of personal data

Personal data is valuable and sensitive due to its potential to reveal intimate details about an individual's identity, lifestyle, preferences and behaviors. When this information is misused, dangers can include the risk of identity theft, financial exploitation and loss of privacy.

With the increasing prevalence of digital interactions and online transactions, safeguarding personal data has become paramount, and it’s more important than ever to learn strategies and measures to protect your data from unauthorized access and misuse.

Legal considerations of data privacy

1. Data protection laws: Many countries and regions have enacted data protection laws to regulate the collection, processing and storage of personal data. Examples include the General Data Protection Regulation (GDPR) in the European Union and the California Consumer Privacy Act (CCPA) in the United States.

2. User consent: Obtaining informed consent from individuals before collecting their personal data is a legal requirement in many jurisdictions. Users should be aware of how their data will be used and have the option to opt in or opt out.

3. Data security: Legal frameworks often mandate organizations to implement reasonable security measures to protect personal data from unauthorized access, disclosure, alteration and destruction.

4. Data breach notification: In the event of a data breach, organizations may be legally obligated to promptly notify affected individuals and relevant authorities, allowing them to take necessary actions to mitigate potential harm.

5. Rights of data subjects: Many data protection laws grant individuals specific rights regarding their personal data, such as the right to access, correct, delete or restrict the processing of their information.

Ethical considerations of securing personal information

1. Transparency: Organizations should be transparent about how they collect, use and share personal data. Clear and easily understandable privacy policies contribute to ethical data practices.

2. Purpose limitation: Ethical considerations involve using personal data only for the purposes for which it was collected. Any additional uses should be communicated to and approved by the data subjects.

3. Data minimization: Collecting only the necessary data for a specific purpose and avoiding unnecessary data collection is an ethical practice. This minimizes the potential impact of a data breach and respects individuals' privacy.

4. Fair treatment: Treating all individuals fairly and without discrimination based on their personal data is an ethical imperative. Biases in algorithms or decision-making processes should be minimized.

5. Accountability: Organizations should take responsibility for their data practices. This includes regularly assessing their data processing activities, ensuring compliance with relevant laws and addressing any issues that arise.

6. Respect for privacy: Respecting individuals' privacy rights and preferences is a fundamental ethical principle. Organizations should prioritize user privacy and implement measures to empower individuals to control their own data.

7. International considerations: In a globalized world, ethical considerations may involve respecting cultural differences in attitudes toward privacy and adapting data practices accordingly.

Both legal and ethical considerations play a crucial role in shaping responsible data handling practices. Organizations and individuals need to be aware of and adhere to applicable laws while also adopting ethical principles that go beyond legal requirements to prioritize privacy and fair treatment of personal data.

Risks of inadequate personal data security

Improper personal data protection poses significant risks, both for individuals and organizations. Here are some major risks associated with inadequate protection of personal data:

●      Identity theft: One of the most serious risks is the potential for identity theft. If personal data falls into the wrong hands, malicious actors can use it to impersonate individuals, open imposter accounts and conduct various forms of financial fraud.

●      Financial losses: Improper personal data security can lead to financial losses for both individuals and businesses. Unauthorized access to financial information can result in fraudulent transactions, unauthorized purchases or draining of bank accounts.

●      Privacy invasion: Personal data often includes sensitive information about an individual's private life. Inadequate security measures can lead to unauthorized access, resulting in privacy invasion, stalking or harassment.

●      Reputation damage: If personal data is compromised, it can damage the reputation of individuals or organizations. The loss of trust from customers, clients or partners can have long-lasting negative effects on relationships and brand image.

●      Cybercrime and fraud: Personal data is a prime target for cybercriminals who engage in various forms of fraud, including phishing attacks, ransomware and social engineering. These activities can lead to financial losses and reputational damage.

●      Legal consequences: In many jurisdictions, there are legal consequences for organizations that fail to adequately protect personal data. Noncompliance with data protection laws can result in fines, legal actions and other penalties.

●      Loss of intellectual property: For businesses, personal data may include proprietary or confidential information. If this data is not adequately secured, there is a risk of intellectual property theft or industrial espionage.

●      Data breach notification costs: In the event of a data breach, organizations may incur significant costs related to notifying affected individuals, providing credit monitoring services and implementing measures to address the breach.

●      Regulatory compliance issues: Failure to comply with data protection regulations can result in regulatory actions and penalties. Organizations may be required to demonstrate compliance with specific security standards.

●      Operational disruption: A data breach can disrupt normal business operations, leading to downtime, loss of productivity and increased expenses to remediate the situation.

●      Phishing and social engineering: Personal data is often used in targeted phishing and social engineering attacks. Cybercriminals use compromised information to trick individuals into revealing more sensitive details or clicking on malicious links.

Legal frameworks and regulations

Several legal frameworks and regulations have been adopted to safeguard the privacy and protection of personal data. These regulations vary by country or region, and compliance is crucial for organizations that collect, process or handle personal data. Here are some of the prominent legal frameworks to know:

General Data Protection Regulation (GDPR)

European Union (E.U.) and European Economic Area (EEA)

GDPR is a comprehensive regulation that grants individuals greater control over their personal data. It emphasizes transparency, lawful processing, data minimization and the right to erasure. Organizations must obtain explicit consent for data processing and notify authorities of data breaches.

California Consumer Privacy Act (CCPA)

California, United States

CCPA grants California residents rights over their personal information, including the right to know what data is collected and the right to request deletion. It applies to businesses meeting specific criteria, and compliance involves transparent data practices and opt-out mechanisms.

Personal Information Protection and Electronic Documents Act (PIPEDA)


PIPEDA governs the collection, use and disclosure of personal information by private sector organizations. It requires obtaining consent for data processing, ensuring data accuracy and implementing security measures.

Health Insurance Portability and Accountability Act (HIPAA)

United States

HIPAA primarily focuses on protecting health information. It establishes standards for the privacy and security of individually identifiable health information, imposing obligations on health care providers, insurers and business associates.

Personal Data Protection Act (PDPA)


PDPA regulates the collection, use and disclosure of personal data in Singapore. It emphasizes obtaining consent, ensuring data accuracy and implementing reasonable security measures. The PDPA applies to organizations in Singapore and those overseas with a presence in the country.

Privacy Act


The Privacy Act in Australia governs the handling of personal information by federal agencies and some private sector organizations. It outlines principles for the fair handling of personal information, including transparency and data security measures.

Personal Data Protection Law (KVKK)


KVKK in Turkey regulates the processing of personal data and establishes the rights of data subjects. It requires obtaining explicit consent, implementing security measures and appointing a data protection officer (DPO) for certain organizations.

Data Protection Authority (DPA) Guidelines


Many countries have established Data Protection Authorities that issue guidelines and recommendations for organizations to ensure compliance with data protection laws. These guidelines provide additional clarity on specific aspects of data protection.

It's essential for organizations to stay informed about the legal frameworks relevant to their location and ensure compliance with the applicable regulations. Failure to comply with these laws may result in legal consequences, including fines and other penalties.

10 tips for secure personal information protection

Securing personal information is crucial in today's digital age to protect against various online threats. Here are ten tips to help individuals enhance the security of their personal information:

1. Use strong and unique passwords

●      Create complex passwords combining uppercase and lowercase letters, numbers and symbols.

●      Avoid using easily guessable information like birthdays or names.

●      Use a unique password for each online account.

2. Enable two-factor authentication (2FA)

●      Enable 2FA (sometimes called multifactor authentication, or MFA) whenever possible to add an extra layer of security.

●      This typically involves receiving a code on your mobile device or email in addition to entering your password.

3. Regularly update software and devices

●      Keep your operating system, software applications and antivirus programs up to date.

●      Regular updates often include security patches to address vulnerabilities.

4. Be cautious with emails and messages

●      Avoid clicking on links or downloading attachments from unknown or suspicious emails.

●      Be wary of unexpected messages, especially those requesting personal information.

5. Review and adjust privacy settings

●      Regularly review and adjust privacy settings on social media platforms and other online accounts.

●      Limit the amount of personal information visible to the public, and minimize sharing of data that can be used to track you, guess your passwords or answer password recovery questions.

 6. Secure your Wi-Fi network

●      Use a strong and unique password for your Wi-Fi network.

●      Enable WPA3 encryption for better security.

●      Regularly update your router's firmware.

7. Monitor financial statements

●      Regularly review bank and credit card statements for unauthorized transactions.

●      Report any discrepancies or suspicious activity to your financial institution promptly.

8. Only use secure websites for transactions

●      Ensure websites use "https://" when entering sensitive information, such as during online shopping or banking.

●      Stick to websites of trusted retailers and avoid foreign sites that ask for credit card information, even if they appear to be a legitimate store.

●      Look for secure payment methods and avoid saving payment details on websites.

9. Educate yourself about scams

●      Stay informed about common online scams and phishing techniques.

●      Be skeptical of unsolicited requests for personal information, even if they appear legitimate.

10. Use encryption when possible

●      Encrypt emails and other communication channels

●      Encrypt personal devices, including smartphones and computers

Making good use of these tips helps create a proactive and secure approach to personal information management. Regularly updating security practices and staying vigilant against potential threats are key elements in maintaining robust personal data security.

Challenges of securing personal data

Securing personal data presents several challenges, given the evolving nature of technology and the persistent efforts of cybercriminals. Here are a few challenges associated with securing personal data:

●      Sophisticated cyber threats: Cybercriminals continually develop advanced techniques, including malware, ransomware and phishing attacks, making it a constant challenge to stay ahead of evolving threats.

●      Insider threats: Internal employees or trusted individuals with access to personal data may pose a risk through intentional or unintentional actions, such as data breaches or leaks.

●      Data breaches: High-profile data breaches can expose vast amounts of personal information, leading to identity theft and financial losses for individuals and organizations.

●      Data proliferation: The increasing volume and variety of personal data collected by organizations make it challenging to manage and secure every piece of information effectively.

●      Lack of standardization: The absence of global standards for data protection and cybersecurity measures can create inconsistencies in security practices across different industries and regions.

●      Cloud security concerns: Storing personal data in the cloud introduces concerns about data security and privacy. Organizations must ensure robust cloud security measures to protect against unauthorized access.

●      Mobile device risks: The widespread use of mobile devices increases the risk of data exposure due to factors such as lost or stolen devices, unsecured Wi-Fi connections and malicious mobile apps.

●      Human factor: Human error, such as accidental disclosure of sensitive information or falling victim to social engineering attacks, remains a significant challenge in personal data security.

●      Balancing security and convenience: Striking the right balance between robust security measures and user convenience can be challenging. Complex security measures may discourage users from adopting necessary precautions.

●      Regulatory compliance complexity: Navigating and complying with an array of data protection laws and regulations, which vary globally and regionally, can be complex for organizations, leading to compliance challenges.

●      IoT security: The proliferation of internet of things (IoT) devices introduces new challenges, as securing the interconnected nature of these devices becomes essential to prevent unauthorized access to personal data.

●      Encryption challenges: While encryption is a crucial security measure, challenges exist in implementing and managing encryption effectively across various platforms and communication channels.

●      Data lifecycle management: Managing personal data throughout its lifecycle, including storage, transmission and disposal, requires comprehensive strategies to avoid vulnerabilities at each stage.

Addressing these challenges requires a holistic and proactive approach to personal data security, including robust cybersecurity policies, employee training, regular risk assessments and compliance with relevant data protection regulations.

The future of personal information security

The role of individuals in a digital society

In a rapidly evolving digital society, individuals play a pivotal role in shaping the landscape of personal information protection. Their actions, demands and advocacy efforts contribute significantly to the development and implementation of stronger data protection measures. Here's a look at the multifaceted role individuals play in fostering a more secure digital environment:

Advocacy for stronger data protection measures

Individuals have the power to advocate for stronger data protection measures through various channels. This involves expressing concerns about privacy issues, voicing opinions on social media platforms and actively participating in discussions surrounding digital rights. By supporting and promoting organizations that prioritize robust data protection practices, individuals can influence market dynamics, encouraging a shift toward more secure and privacy-respecting services.

Demanding transparency from service providers

Transparency is a cornerstone of building trust in the digital realm. Individuals can demand transparency from service providers regarding how their personal data is collected, processed and shared. By seeking clear and accessible privacy policies, users can make informed decisions about the platforms and services they choose to engage with. Transparent practices empower individuals to assess the risks and benefits associated with sharing their personal information, fostering a culture of accountability among service providers.

Shaping the future of personal information protection

Active participation in discussions and awareness campaigns enables individuals to contribute to the ongoing dialogue about personal information protection. By staying informed about the latest developments in data privacy, individuals can advocate for policies that prioritize user rights and ensure accountability for mishandling personal data. Participating in public consultations, supporting legislation that strengthens data protection and engaging with advocacy groups are effective ways individuals can shape the future of personal information protection.

Embracing privacy-focused technologies

Individuals can choose to support and adopt technologies that prioritize privacy by design. This involves using secure communication tools, privacy-centric browsers and platforms that prioritize end-to-end encryption. By opting for services that prioritize user privacy, individuals contribute to the demand for privacy-friendly technologies and influence the market to prioritize security and data protection.

Educating others and building awareness

Education is a powerful tool in the hands of individuals. By staying informed about best practices for personal data security and privacy, individuals can educate their peers, family and colleagues. Building awareness about the importance of data protection and sharing practical tips for online safety creates a ripple effect, fostering a more security-conscious digital community.

Emerging technology and ideas for personal data protection

The field of security for personal information is dynamic, and several future trends are likely to shape how individuals and organizations approach safeguarding sensitive data. Here are a few anticipated trends:

Zero trust architecture: The zero trust security model, which assumes that no one is trustworthy, is gaining prominence. This approach involves strict verification for anyone trying to access resources, regardless of whether they are inside or outside the organization's network. It minimizes the risk of unauthorized access by continuously validating the user's identity and device.

Homomorphic encryption: Homomorphic encryption allows computations to be performed on encrypted data without decrypting it first. This emerging technology has the potential to enhance privacy in data processing and analysis, especially in scenarios where sensitive information needs to be processed in the cloud or by third parties.

Privacy-preserving technologies: Innovations in privacy-preserving technologies, such as differential privacy and federated learning, are becoming increasingly important. These techniques allow organizations to extract valuable insights from data without compromising individual privacy, making it possible to balance data utility and protection.

Blockchain for data integrity: Blockchain technology, known for its decentralized and tamper-resistant nature, is being explored for enhancing data integrity. Implementing blockchain in data storage and transactions can provide a transparent and secure way to verify the authenticity of information, reducing the risk of data manipulation.

AI-driven security solutions: Artificial intelligence (AI) and machine learning are being leveraged to enhance cybersecurity. AI-driven solutions can analyze vast amounts of data to identify patterns, anomalies and potential threats in real time, allowing for more proactive and adaptive security measures.

Summing it up

Safeguarding personal information in our highly digital society is a complex task that demands a proactive and informed approach. The challenges of securing personal data — ranging from sophisticated cyberthreats to the complexities of regulatory compliance — necessitate a collective effort.

Acronis contributes significantly to help you achieve your data protection goals through its comprehensive suite of solutions. We offer robust backup and recovery tools, such as Acronis Cyber Protect Home Office, ensuring the secure preservation of data against potential loss or cyberthreats.

Our integrated approach to cyber protection also combines data backup with advanced cybersecurity features, while addressing the challenges of modern cybersecurity with solutions like Acronis Cyber Protect, incorporating easy-to-use anti-malware and endpoint protection.

Our focus on secure file synchronization, blockchain-based notarization and support for data privacy and compliance further enhances its role in safeguarding critical information. With features tailored for disaster recovery planning and remote work support, Acronis remains a valuable ally in the ongoing pursuit of robust personal information data protection measures.

And, as always, staying informed, embracing privacy-focused technologies and championing responsible data practices will be crucial in navigating the challenges and opportunities that lie ahead in the digital age.

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About Acronis

A Swiss company founded in Singapore in 2003, Acronis has 15 offices worldwide and employees in 50+ countries. Acronis Cyber Protect Cloud is available in 26 languages in 150 countries and is used by over 20,000 service providers to protect over 750,000 businesses.