October 05, 2010
Press release

Acronis Expands Retail Presence in Singapore

Singapore, 5th October 2010 - Acronis, a leading provider of easy-to-use backup, recovery, and security solutions for physical, virtual, and cloud environments, announced the expansion of its retail presence in Singapore through leading retail outlets.

From October 2010, consumers will find full range of Acronis' home solutions on the specially designed Acronis' display shelves at Challenger's flagship store, located at Funan IT Mall and the newly opened Juzz1@Xchange, located at Esplanade Xchange. Acronis products available on the shelves include the award-winning Acronis® True Image Home™ 2011, the all-in-one PC protection solution Acronis® Backup and Security 2010, as well as the newly launched Acronis® Disk Director® 11 Home.

"Retail is an important part of our business in Asia. The new retail platforms comprise interactivity and engaging displays designed to educate and enhance buying experience for consumers in Singapore looking for a complete suite of solutions to protect their digital assets," said Bill Taylor-Mountford, President for Acronis APAC. "Besides catering to consumers' diverse needs, this new marketing initiative will also be a significant milestone in our retail strategy.''

Acronis home solutions offer consumers a range of options to safeguard personal data and systems from both internal and external threats.

The latest version of Acronis True Image Home is designed to make backing up and recovering files, folders, email, Windows® 7 libraries, or even a user's complete system easier than before. The simple and intuitive interface will allow novice users to perform advanced backup and recovery tasks. Acronis True Image Home 2011 introduces a redesigned Graphical User Interface designed to scale to the needs of both novices and advanced users alike.

Acronis Backup and Security 2010 offers local backup and disaster recovery, and online data backup (5 GB included), along with full-featured internet security. Licensed to protect up to three home computers, Acronis Backup and Security 2010 protects home users against data loss and security threats including the many viruses, spam, phishing and identity theft attacks that threaten home computers every day.

AcronisDisk Director 11 Home brings together popular disk management functions, partition recovery tools, and boot disk manager in one user-friendly package. The first in a line of new disk management tools to be launched from Acronis, AcronisDisk Director 11 Home puts powerful disk management tools in the hands of home users who can simply and safely carry out tasks like resizing, splitting and merging volumes. In addition, it allows multiple operating systems to be installed on a single PC- keeping the system up-to-date with the latest Windows operating system while having the ability to run legacy applications on older operating systems.

Availability and Pricing

Acronis True Image Home 2011, Acronis Backup and Security 2010 and Acronis Disk Director 11 Home are currently available through Challenger, Juzz1@Xchange, TecDrome, E2000, PK Computer and The Software Boutique. The recommended retail prices are S$69, S$99 and S$59 respectively.




About Acronis:

Acronis is a global cyber protection company that provides natively integrated cybersecurity, data protection, and endpoint management for managed service providers (MSPs), small and medium businesses (SMBs), and enterprise IT departments. Acronis solutions are highly efficient and designed to identify, prevent, detect, respond, remediate, and recover from modern cyberthreats with minimal downtime, ensuring data integrity and business continuity. Acronis offers the most comprehensive security solution on the market for MSPs with its unique ability to meet the needs of diverse and distributed IT environments.

A Swiss company founded in Singapore in 2003, Acronis has 15 offices worldwide and employees in 50+ countries. Acronis Cyber Protect is available in 26 languages in 150 countries and is used by over 20,000 service providers to protect over 750,000 businesses. Learn more at www.acronis.com.
Press contacts:
Katya Turtseva
VP of Communications