Acronis unveils new global channel partner program

Program providing new experience to partners to keep pace with evolving technology

SINGAPORE, 2nd June 2011 - Acronis, a leading provider of easy-to-use disaster recovery and data protection solutions for physical, virtual and cloud environments, today launched a new global channel partner program aimed at enhancing the capabilities and skills of its broad spectrum of partners to keep up with the business changes which the advent of virtualization and cloud are bringing to the small-to-medium size (SMB) IT landscape.

The new Acronis Partner Program is a four-tier program which offers an enriched experience for partners selling Acronis' disaster recovery and data protection solutions across physical, virtual and cloud environements. All levels of partners will have easy access to unlimited technical support and demand generation assets from Acronis. The program will also build on the existing foundations such as Acronis' comprehensive training for the partner community, allowing them to improve their knowledge and skills.

The program is segmented to enable and address all types of Acronis' partners, from VARs to resellers, system integrators and service providers. To reach each tier of the partnership, partners are required to achieve a certain level of revenue and certification accreditations, in return for discounts and more opportunities.

"Channel partners are the key assets to Acronis. We have taken the partner type and size into consideration in creating this program, hoping to provide a new experience to partners that can help them grow and keep up with the evolving market," said Bill Taylor-Mountford, President for Acronis APAC. "With the IT and partner landscapes develop in tandem, as a vendor we are responsible of providing our partners with the right tools and full support they need to implement end-to-end solutions and services for their customers in a hybrid world."

Quincy Lock, Director of Business Development for Systems & Storage, NCS said, "The development opportunities and healthy profit margins that Acronis has presented to us within this program are going to be fundamental to growing our business. Acronis also provides a solid technology solution which is easy to use across physical, virtual and cloud environments, allowing us to perfectly align it to the needs of our selected clientele."

The partner program is designed to boost margins in various ways so partners at all levels can take the approach that best suits their business model. Some of components of the partner program include:

• Global Support Program
  Partners benefit from dedicated channel support from a global network of Acronis support professionals

• Acronis License Program
  Allows resellers to boost customer retention by offering attractive discounts for large-volume orders

• Opportunity-Registration Incentives
  When a partner introduces a new customer to Acronis, as long as the deal is registered on the Acronis Partner Portal and the same reseller closes it, the reseller will get an attractive extra rebate on the registered opportunity.

• Training and Certification
  Acronis Academy training to arm partners with the right knowledge to sell and implement solutions

"Acronis is a company that puts its channel partners first. By offering affordable, easy-to-use disaster recovery and data protection solutions across physical, virtual and cloud-based environments, married with a comprehensive and competitive channel program, Acronis is well-positioned to make key inroads in the global market and to make its channel partners successful with it," said Carla Arend, Program Manager, European Infrastructure Software, IDC.

For more information about the Acronis Partner Program, please visit http://www.acronis.com.sg/partners/global-program.html.