Cloud Buyer Personas Kit

Many cloud service providers don’t have an expansive marketing plan, but even those that do can benefit from leveraging a cost-effective approach to one particular area: content marketing.
 
To demonstrate expertise and build your reputation as a trusted provider, however, you can't just put words on a page: You must use a voice and perspective that resonate with your audience. Finding that voice is much easier once you’ve taken the time to develop a Buyer Persona for each of your ideal customers.
 
Take the first step to boost your marketing efforts. Download a set of "pre-built" personas as an example of what insights you can uncover.