Amy Luby

Amy Luby

Latest stories from Amy Luby

July 21, 2021 — 1 min read

Acronis

July 21, 2021 — 1 min read

MSPs Gain a New Voice with the National Society of IT Service Providers

Today was a pivotal day in the history of the service provider channel. The inaugural meeting of the National Society of IT Service Providers (NSITSP) was held to bring the MSP community together and begin the regulation discussion that will help shape the channel for years to come.

June 01, 2021 — 3 min read

Acronis

June 01, 2021 — 3 min read

Will liability waivers help when clients won’t pay for cybersecurity?

The rise in cberthreats requires MSPs to make the cybersecurity of their clients a top priority. But what happens when an existing client or a prospect doesn’t think their business is at risk – and they don’t want to enforce the policies or pay for preventative measures you know will keep them secure? Many experts recommend using liability waivers to reduce the risk to your business when stubborn clients refuse to get on board with security. Sometimes, just presenting a waiver can get clients to realize the severity of the risk.

May 26, 2021 — 2 min read

Acronis

May 26, 2021 — 2 min read

Acronis wins Most Innovative Solution award at ASCII Success Summit

We’re thrilled to announce that Acronis has been awarded Most Innovative Solution at the first live ASCII Summit of 2021. This award acknowledges the significant evolution that Acronis has made from backup vendor to cyber protection partner of the global MSP channel community.

May 20, 2021 — 3 min read

Acronis

May 20, 2021 — 3 min read

What goes into a strong, modern cyber protection stack

For service providers, cybersecurity services are in demand. Building tailored cybersecurity bundles that ensure client protection while earning you the most profit, however, is more complicated than it seems. Build your security services bundle (or bundles) with this handy guide to the services and components that help you find the best results for your organization and your clients.

May 20, 2021 — 2 min read

Acronis

May 20, 2021 — 2 min read

How (and why) to build your cybersecurity services bundle

MSPs looking to build an impenetrable cybersecurity wall face a complex and process. Targets are shifting quickly as AI and other technologies give offenders more firepower and stealthier weapons for their attacks. And while foolproof cybersecurity may not always be possible, your clients still need and deserve the best protection available. Designing bundled cybersecurity services within your offering is the best way to deliver them.

March 08, 2021 — 3 min read

Acronis

March 08, 2021 — 3 min read

Reflecting on women in tech for International Womens Day 2021

International Women's Day is the perfect time to think about the strides female IT professionals have made over the years. While women make up nearly half of the employed adults in the total workforce, recent findings by Catalyst reveal that women hold only a quarter of the jobs in the tech industry. The idea that there are fewer women in the tech field isn’t what surprised me. The shock came when I realized that number is even lower than it was in 1980. For all of the efforts to open the field, the number of women in tech roles is actually declining!

November 05, 2020 — 5 min read

Acronis

November 05, 2020 — 5 min read

Channel lessons from the 2020 Summit: Experts deliver insights for MSPs

As I mentioned in my recap of the Acronis Global Cyber Summit 2020, we had a tremendous group of speakers who participated in the Channel and MSP track. In addition to the keynotes and panels that were offered, we asked several MSP thought leaders and influencers to present live workshops during the 2020 Summit.

October 30, 2020 — 4 min read

Acronis

October 30, 2020 — 4 min read

MSPs urged to recognize opportunities at the Acronis Global Cyber Summit

Wow. I have been involved in creating a lot of events during my career but I’ve never been involved with anything as big – or frankly as historic – as the Acronis Cyber Summit 2020. During the Summit’s three days, we welcomed more than 8,500 professionals who registered to hear 130 speakers and 20 sponsors, which means we may have pulled off what might be the largest security-focused hybrid event ever. As a former managed service provider (MSP), I was thrilled that the Summit’s mission was different than some of the vendor events I’ve attended in the past. That’s because it wasn’t focused on pitching a product, but rather it delivered the information, training, and content to help our IT channel partners grow.

October 15, 2020 — 3 min read

Acronis

October 15, 2020 — 3 min read

MSPs, step back from your day-to-day and take time to work on your business

At next week's Acronis Global Cyber Summit 2020, the service provider track is focusing on sharing of the best practices for building a security-first services organization. To do this, we’ve assembled some of the best in the business to share their tips, tricks, and secrets to building a modern, agile, and profitable security services organization. Amy Luby, our Channel Chief Evangelist, is hosting that track and recently sat down with these channel all-stars to talk about why MSPs will want to step back from their daily routine to join this year's Summit.

October 08, 2020 — 3 min read

Acronis

October 08, 2020 — 3 min read

#AcronisCyberSummit Preview with Marketing Guru Louis Gudema

Acronis Channel Chief Evangelist Amy Luby sat down with tech marketing guru Louis Gudema to discuss his marketing consulting services, his book Bullseye Marketing, and what he’s doing with and for Acronis partners at this year’s Acronis Global Cyber Summit to help them raise their marketing game in this post-pandemic world. Check out this quick pre-Summit interview for a sneak peek at some of the marketing insights your organization can look forward to at this year's Acronis Global Cyber Summit.

September 25, 2020 — 5 min read

Acronis

September 25, 2020 — 5 min read

9 questions that are key to selling cybersecurity

Selling security is hard enough when you can sit across from a prospect, but the new realities of lockdown and social distancing create even more roadblocks. How can managed service providers (MSPs) who want to add cybersecurity services to their offering get started in today’s virtual business world? Recently, Acronis Chief Channel Evangelist Amy Luby sat down (virtually) with Erick Simpson, co-founder of one of the first pure-play MSPs in the industry and the creator of the MSP Mastered methodology, to get his insights into how MSPs can successfully sell security in a virtual environment.

September 22, 2020 — 4 min read

Acronis

September 22, 2020 — 4 min read

Work alongside MSP Channel titans at the #AcronisCyberSummit

With an all-star lineup, Acronis partners at the Acronis Global Cyber Summit will be able to work directly with some of the most well-known and successful MSP veterans in the Channel who will be covering all aspects of running successful IT services businesses. Take a deep dive into immersive and interactive small group workshops where industry titans will educate Acronis partners on how to streamline their operations, align their financials, position their organizations using modern marketing tactics, build security services portfolios that address today’s security landscape, and sell modern security services in a modern way.