Ghost customers are lured with new hard disk drive imaging product
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Acronis, Inc.
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Acronis lures "Ghost" customers with new hard drive imaging product featuring intuitive Windows interface

Acronis True Image Deluxe Lets You Back up, Restore and Upgrade Your Hard Drive Instantly — Without Rebooting!

South San Francisco, CA — April 4, 2002 — Acronis Inc., the technological leader in system software development, today announced the immediate availability of Acronis True Image Deluxe in North America, and unveiled its special offer to Norton Ghost® customers featuring an 80-percent conversion discount. Acronis True Image Deluxe is a superior hard drive imaging solution that creates exact images of a hard disk which allow PC users to restore a defective hard drive in seconds, or quickly upgrade to a new PC with a few keystrokes.

Unlike other products on the market, Acronis True Image Deluxe allows PC users to capture hard drive images instantly "online", meaning in Windows® without annoying reboots or having to boot down to DOS or another operating system.

Better than ordinary file backup software, Acronis True Image Deluxe captures exact images of individual partitions, including all data, applications and operating systems, and allows them to be restored on the same or different PC after a fatal software or hardware failure.

With its North American release, Acronis True Image Deluxe instantly becomes the most attractive hard drive imaging solution on the market, due to its exclusive "online" hard drive imaging technology and unique feature set that offers:

  • The ability to create and restore complete disk images online in Windows without annoying reboots in DOS or other operating systems
  • The ability to mount partitions stored in a disk image as the logical drive in Windows so PC users can explore the archive and/or restore separate files
  • A user-friendly, Windows XP-like wizard that makes it easy for beginners and experts alike to capture a drive image and restore it at any time

As a demonstration of its belief that Acronis True Image Deluxe makes complete data protection much easier and reliable, Acronis is offering a limited, one-time conversion discount to users of Norton Ghost®. These customers are eligible to purchase Acronis True Image Deluxe for $9.99, over 80 percent off of the retail price, for the next 30 days in order to realize its advanced technology and usability.

"For years users have struggled with existing hard drive imaging technologies that are not adequate since they are very difficult to use, require reboot and advanced technical knowledge for configuration", said Maxim Tsypliaev, president of Acronis. "That is why we are confident that our competitive offering for Norton Ghost® customers will deliver a great response."

Acronis True Image Deluxe software can be installed on a number of computer platforms, including Windows XP, Windows ME, Windows 2000, Windows NT, Windows 95 / 98. It also supports leading file systems including FAT 16/32 and NFTS, and Linux Ext2, Ext3 and ReiserFS.

Pricing and Availability

Acronis True Image Deluxe is available for a retail price of US$49.99. Customers can purchase Acronis True Image Deluxe at leading retail locations, the Acronis Web site, and at various online stores.

About Acronis

With offices in the Unites States, Europe and Asia, Acronis offers comprehensive system solutions to corporate and home PC users worldwide. Acronis is the technological leader in partitioning, boot management, disk editing, data destruction, and other system tool areas. Acronis develops and markets some of the most popular system software titles available today, including Acronis OS Selector 5.0 Deluxe, Acronis Migrate Easy Deluxe, Acronis Disk Editor Deluxe, Acronis True Image Deluxe, and Acronis Proof Eraser Deluxe. For additional information, please visit or contact Katya Turtseva at +1 (646) 272-9435 or

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