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Over Two Thirds of Companies Still in the Dark About Data Deduplication

SCHAFFHAUSEN, Switzerland, 13 July, 2009 – According to a recent survey, the majority of UK businesses are not employing data deduplication despite its clear benefits.

91% of the 105 IT resellers surveyed recently by Acronis state that less than half of their customers are employing deduplication, with two thirds (62%) stating that the minority (under 10%) of their customers are using the technology.

A third see the cost of deduplication as the biggest barrier to entry, while nearly 100% of those questioned (98%) stated that if deduplication was affordable then their customers would invest in it, highlighting the misconception surrounding the affordability of deduplication solutions.

Kevin Moreau, general manager of Acronis UK & Ireland, said: “Data deduplication is currently a hot topic in the storage industry, but many customers feel like it is out of their reach. It can cut storage requirements by up to 90% by eliminating replicate files or identical blocks of data, therefore dramatically reducing costs.  However, deduplication is often perceived as an expensive technology to adopt and implement, reserved for large organisations and usually requiring additional hardware.”

With over a third of partners stating that their customers do not know enough about deduplication to deploy the technology, there is also a clear need for the market to educate end users about the cost, and storage savings it can bring to an organisation. In addition, deduplication can save network bandwidth as the amount of data transferred over a network to a target storage location can be cut by 10 to 20 times – especially relevant to SMBs who sometimes have limited bandwidth.

Acronis has recently launched Acronis Backup & Recovery 10, a portfolio of disaster recovery products with modular software deduplication offered at one of the industry’s lowest price points. It offers data deduplication without the need to purchase additional hardware, allowing SMBs access to the technology.

This survey was taken from a sample of 105 IT Resellers in May 2009

About Acronis:

Acronis unifies data protection and cybersecurity to deliver integrated, automated cyber protection that solves the safety, accessibility, privacy, authenticity, and security (SAPAS) challenges of the modern digital world. With flexible deployment models that fit the demands of service providers and IT professionals, Acronis provides superior cyber protection for data, applications, and systems with innovative next-generation antivirus, backup, disaster recovery, and endpoint protection management solutions. With award-winning AI-based antimalware and blockchain-based data authentication technologies, Acronis protects any environment - from cloud to hybrid to on-premises - at a low and predictable cost.

Founded in Singapore in 2003 and incorporated in Switzerland in 2008, Acronis now has more than 1,500 employees in 33 locations in 18 countries. Its solutions are trusted by more than 5.5 million home users and 500,000 companies, including 100% of the Fortune 1000, and top-tier professional sports teams. Acronis products are available through 50,000 partners and service providers in over 150 countries in more than 40 languages.

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