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Cloud and virtualisation is turning resellers into service providers, claims Acronis survey

Resellers chase higher margins and easy renewals through cloud and virtualisation service offerings

SCHAFFHAUSEN, Switzerland, 20 November 2012 – According to an Acronis survey* of more than 1,100 storage software resellers across Europe, demand for cloud and virtualisation solutions is encouraging a growing number of resellers to evolve into service providers.  

Close to half (43%) of the resellers surveyed claim that cloud and virtualisation are the catalysts for changing their current business model to become more of a service provider in the future.  Already, almost one in five (18%) resellers are offering white label cloud services to their customers and the survey findings suggest this number will rise.

Virtualisation has become ubiquitous with the vast majority (90%) of resellers claiming to have virtualised some part of their customer’s infrastructure.  Over a quarter (26%) of resellers believe that services migrating customers from physical to virtual to cloud environments deliver better margins.

According to nearly a third (30%) of those surveyed, the strong attraction of cloud services lies in the fact that it represents a great renewals business.  Meanwhile, 36% are attributing the fact that they’re selling more licences and fewer boxes due to growing demand for cloud and virtualisation solutions.

Alan Laing, VP EMEA, Acronis, said: “Wrapping services around cloud and virtualisation is clearly an attractive proposition.  It’s a business model that makes a great deal of sense for savvy resellers who want to seize an opportunity to offer high margin services and low-touch renewals fees.  Cloud and virtualisation are rapidly transforming the technology landscape, and resellers must evolve if they want to remain competitive and stay ahead.”

Chris Roche, Managing Director of ACUTEC Limited said: “The economic downturn has increased pressure to cut costs and deliver greater value from an IT investment.  As a result, customers are moving more quickly to embrace strategies that meet these requirements.  Cloud and virtualisation rank amongst the top technologies to optimise almost any organisations server and storage optimisation strategy, and we’re evolving our business model to capitalise on this revolution.”

* The survey is an annual barometer of Acronis’ partner’s perceptions and vision of market trends. Over 1,100 Acronis EMEA partners across 10 European countries, including Germany, France, UK, Italy, and Netherlands were surveyed in March 2012.

About Acronis:

Acronis unifies data protection and cybersecurity to deliver integrated, automated cyber protection that solves the safety, accessibility, privacy, authenticity, and security (SAPAS) challenges of the modern digital world. With flexible deployment models that fit the demands of service providers and IT professionals, Acronis provides superior cyber protection for data, applications, and systems with innovative next-generation antivirus, backup, disaster recovery, and endpoint protection management solutions. With award-winning AI-based antimalware and blockchain-based data authentication technologies, Acronis protects any environment - from cloud to hybrid to on-premises - at a low and predictable cost.

Founded in Singapore in 2003 and incorporated in Switzerland in 2008, Acronis now has more than 1,500 employees in 33 locations in 18 countries. Its solutions are trusted by more than 5.5 million home users and 500,000 companies, including 100% of the Fortune 1000, and top-tier professional sports teams. Acronis products are available through 50,000 partners and service providers in over 150 countries in more than 40 languages.

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