The cloud market exploded in 2013, and there are no signs of this momentum slowing down. IDC predicts that the cloud will drive $100 billion worth of spending in 2014, up 25% over 2013. The growth comes from more and more companies buying into the idea that storing large amounts of data in the cloud will save time and money, and also mitigate the increasing difficulty of managing large volumes of data in physical servers.
As we’ve seen, smaller cloud providers like Nirvanix struggled to keep up, with cloud storage becoming increasingly commoditized and large providers like Amazon Web Services and Windows Azure dominating the market. In 2014, look for smaller providers to make efforts to differentiate their cloud storage offering. By focusing on personalization, localization, and providing customers with more than just a pure-play “cloud storage” option, smaller providers will thrive in 2014.
Click through to the Whir for four examples of how cloud providers will differentiate their offerings against cloud giants like Amazon or Microsoft in 2014.
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