Solutions are developed to address problems. The bigger people think something is a problem, the more demand there is for a solution. That is why the majority of marketing materials out there are built around educating their target audience about a pain point, and offering a solution. This is how we learned that we need to freshen our mouths with chewing gums, protect computers from malware with antiviruses or backup data to ensure recovery after a server crash. However, no company will talk about problems they don’t have solutions for, and, in the backup world, it means that there may be risks you’re not aware of, and consequently, not protected from.