In the managed service provider (MSP) channel, Forrester tells us that about 25% of service providers are running at break-even, even during great economic times. That means that now, more than ever, it’s critical to be managing cash well. But crisis cash management is different than day-to-day management when profits are high and cash flow is steady.
The fundamentals of managing your business don’t change during a crisis regardless of what causes that crisis. Whether the cause is a natural disaster, ransomware attack, keyman illness, or a pandemic-induced recession like COVID-19, there are real, practical, and effective ways to respond to ensure the survival of your business in the short and long term.