What’s more important to you: your data — photos, videos, that old novel you’ve been working on — or your device? If you said your data, you’re in good company. An overwhelming majority of consumers say their photos, files and digital memories are more important (and more valuable) than their device, according to a recent Google survey conducted by Acronis. Yet when it comes to backing up those personal documents and memories, many are still using out-of-date tools, if any at all.

Below are some of the key findings from the survey:

In a Head-to-Head Battle, People Choose Data Over Devices

Of the 818 people surveyed, 74 percent of those surveyed say they would save their photos before their phone. But while it may be surprising that a selfie (or, okay, a lot of selfies) has more personal worth than the $1,200 computer it lives on, what’s more surprising is how little users protect all that valuable information.

4 Data Loss Risks That Lurk Where You Least Expect Them

//www.acronis.com/en-us/business/backup/If you're worried about your data pulling a disappearing act, you're not alone. It's a concern IT managers wrestle with every day because one misstep, whether a stolen phone or a vulnerable cloud application, can send companies scrambling to salvage lost data and tarnished reputations. Too often, however, IT managers look in all the wrong places to identify risks before they become full-blown problems. 

So which everyday applications and devices are most susceptible to data loss? Here are four that business owners and IT pros should keep on their radar:

BYOD: Compounding Email Vulnerabilities 

How to Keep Your Company's Big Data Safe and Sound

When it comes to managing data for a 21st century business, IT managers can feel like overworked zookeepers: There's more data to herd on every month, from so many different directions — both physical and, for more than two-thirds of small businesses, virtual. Cloud apps and services, employee smartphones and other devices, laptops and servers — each of those are massive data generators, 24/7. So how can IT pros provide uniform security and protection around all that data? Here are a handful of best practices that can help a growing business keep its growing pile of Big Data safe and sound:

Take Backup Into Your Own Hands

This week, Forrester Research, Inc. published The Forrester Wave™: Disaster-Recovery-As-A-Service, Q1 2014. After a thorough review of the industry, nScaled was among a select handful of providers ranked as a Leader. Forrester’s Rachel Dines took a savvy and deep dive into the space. nScaled received the highest score possible in:

  • Security: Data centers, Segregated IP spaces, dedicated VLANs, encryption
  • Change Management: Changes are fully automated and continuously monitored
  • Growth: 81% from 2011-2012, 96% client retention rate
  • Partnerships: Many tight partnerships with enterprise vendors for critical features

Additionally in the report, Dines notes of nScaled that “the standard service entitles customers to a full DR test every eight weeks, a frequency that is virtually unheard of in the traditional DR service provider industry.”

Businesses and consumers alike are creating more information every year. With more than 90 percent of the world's data being created in just the past two years, data loss is clearly no joke. Without secure storage solutions and backup, data disasters could mean huge costs and irreplaceable losses. Here's a look at the latest insights and trends in data storage:

1. Get Ready for Robots in the Data Center

Don't Let Cost or Complexity Justify Your High-Stakes Data Gamble

Name a business that would invest in big-ticket items like new laptops for all employees without first buying an all-inclusive warranty? Drawing a blank? Why, then, are companies so willing to gamble with the data stored on those same machines? 

The reasons, say experts: a lack of awareness, confusion about what information needs to be protected and the perception that data backup costs a lot of money. Well, here's an eye-opening look at the high price of doing nothing. 

5 Core Functions Small Businesses Should Back Up — But Don't

Most small business owners know that servers crash and Mother Nature unexpectedly strikes, but do they back up their data just in case? Sadly, no. The typical small business owner, it turns out, spends more time changing passwords or organizing their desks than they do backing up data, according to new research. But when the inevitable hard drive failure or server crash occurs, the results can be dire

Data backup takes time and effort, but there's no reason to wait until it's too late. Here are five critical areas that every small business owner should prioritize to protect valuable bits and bytes of information: 

1. Start at the Top: Hard Drive Data 

Insure Your Digital Life Now — Before It's Too Late

People buy insurance to protect prized possessions — their cars, homes and even beloved pets. But the one valuable they consistently neglect to insure? Their digital data, including family photos, medical records and other personal details that would be tough to live without.

Virtualization technology is all the rage — and not just for big business. With small and medium-sized businesses alone shelling out an estimated $1.2 billion a year on virtualization, here's a look at the latest insights into how virtualization bolsters any business:  

1. Spending Too Much on Storage Hardware? Flash Virtualization Can Help 

The True Cost of Lost — or Nearly Lost — Data

If you’ve ever had a device crash, taking all your data with it, you know how painful the experience can be. When that happens on a large scale, the effects can be devastating. Data loss costs the average business $586,000 a year, and that doesn't address the personal, emotional and cultural costs of losing everything from financial data to great works of art. The worst part? It can easily be avoided.

Here are four real-world examples of data that was lost — or nearly lost — but could have been saved with a simple, foolproof backup plan.