January 24, 2007
Press release

Acronis to Simplify P2V and V2V Server Migration

Acronis customers can get new virtual machines up and running in minutes

January 24, 2007, Burlington, MA — Acronis, Inc. (www.acronis.com/en-us/), a technological leader in storage management software and a VMware Technology Alliance Partner, today announced that it has enabled customers to perform direct physical-to-virtual (P2V) conversion of physical servers into VMware virtual machines as well as virtual-to-virtual (V2V) conversions.

Acronis True Image backup and restore software directly converts and imports backed up servers stored in an Acronis image file to the VMware Virtual Machine Disk (VMDK) format, allowing physical servers to be seamlessly migrated into virtual machines.

Furthermore, Acronis technology enables more comprehensive disaster recovery planning with the virtual-to-physical (V2P) conversion solution that is available with both Acronis True Image and the new Acronis FullCircle product, which allows IT organizations to move an entire server's data seamlessly to and from physical and virtual servers. This technology makes it possible for customers of Acronis and VMware to rapidly migrate an image of a failed server into VMDK format and convert this virtual machine back onto a physical server once the physical machine has been repaired.

"The ability to simply convert physical systems to virtual machines is a boon to enterprises," said Walter Scott, CEO of Acronis. "In the enterprise environment, Acronis True Image already reduces the TCO for disaster recovery planning. With this functionality, the newly announced Acronis FullCircle now makes P2V conversion simpler, reducing costs and complexities of migrating physical servers into VMware virtual machines."

"Acronis continues to support VMware and its customers and offers advanced technology for migrating physical servers to VMware virtual machines," said Zorian Rotenberg, Acronis director of business development. "By having a fully integrated solution, enterprises can quickly achieve the ROI and benefits of large-scale server consolidation and rapid provisioning of their IT infrastructure on VMware Infrastructure."

"The ability of Acronis True Image to move physical server images into the open VMDK format provides our customers another great option for managing the boundaries between physical and virtual environments," said Brian Byun, vice president of global partners and solutions at VMware. "Whether using virtual machines as a hardware-independent backup format or migrating physical machines into a virtualized infrastructure, customers will like the speed with which they will be able to bring up their virtual machines using this new functionality."




About Acronis:

Acronis is a global cyber protection company that provides natively integrated cybersecurity, data protection, and endpoint management for managed service providers (MSPs), small and medium businesses (SMBs), and enterprise IT departments. Acronis solutions are highly efficient and designed to identify, prevent, detect, respond, remediate, and recover from modern cyberthreats with minimal downtime, ensuring data integrity and business continuity. Acronis offers the most comprehensive security solution on the market for MSPs with its unique ability to meet the needs of diverse and distributed IT environments.

A Swiss company founded in Singapore in 2003, Acronis has 45 locations across the globe. Acronis Cyber Protect is available in 26 languages in 150 countries and is used by over 20,000 service providers to protect over 750,000 businesses. Learn more at www.acronis.com.
Press contacts:
Katya Turtseva
VP of Communications