April 16, 2013
Press release

Forget About Backup – Protect Precious Files Automatically to PC and Cloud in Just a Few Easy Clicks

New True Image™ Lite 2013 by Acronis® brings set-and-forget file protection to every user

Woburn, Mass. - April 16, 2013 - Acronis, a pioneer of advanced home user data protection software has today announced a new era for anyone wanting the convenience of local PC backup coupled with the added assurance of secure cloud storage. Available today, True Image™ Lite 2013 by Acronis® is optimized to provide continuous and easy file backup for any user, ensuring that important files, photos and video are protected automatically. Not only are the files protected through local backup to the PC or other storage devices, but users also have an option to automatically store their files in the reliable and secure Acronis cloud - trusted by home users and businesses worldwide.

Click here to sample True Image Lite by Acronis for free.

With a simple interface and only essential features, True Image Lite 2013 is designed to meet the needs of today's on-the-go mobile consumer. By storing data to the Acronis cloud, users can access their information everywhere, every time through a browser or free mobile app on a tablet or smartphone.

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True Image Lite 2013 is extremely easy to use, and leverages patented local and cloud backup technology to deliver business class file protection to the home user. With True Image Lite, in just a few easy clicks even novice users can get their photos, music and valuable files back after common disruptions such as PC failure, theft, virus attack or human error.

"Data is at the heart of the digital life experience, and the reality is, without an adequate backup solution in place, consumers risk losing this valuable and often non-replaceable information. This is why Acronis now provides home users with a radically simple, yet hugely reliable, data protection solution. With just a few clicks to setup anyone can protect their precious files - and slices of digital life, automatically," said Nat Maple, senior vice president, consumer business at Acronis.

Nat Maple joined Acronis as senior vice president, consumer business in November 2012. With more than two decades of technology and international business experience at companies like Symantec and Intel, Maple brings to Acronis extensive knowledge in consumer and e-commerce markets. His widespread expertise will drive the strategy and execution behind expanding Acronis' trusted consumer brand to address the accelerating pace of the connected, digital life.

True Image Lite by Acronis uses a simple interface or via free mobile application for access on iOS and Android devices. Users can store data to any local device, such as an external USB or hard drive, and online via Acronis cloud storage for optimal data protection, availability and accessibility. This "set-it-and-forget-it" approach to at-home backup automatically updates changes made to pre-selected files and folders. The incremental backups that happen behind the scenes provide users with the ability to go back in time to retrieve lost or deleted files, regardless of whether it was the last version saved.

True Image Lite is available in stores and online for an MSRP of $29.99. Users can add-on 250 GB of Acronis cloud storage for an additional $4.99 per month, or $49.99 per year. Get your free sample of True Image Lite now. Try the product for 30 days with 250 GB of cloud storage for free.

For complete backup and recovery of your entire Microsoft® Windows™ based system, to enable the restoration of operating system configuration, email folders, desktop short cuts, settings and browsing history, please visit our website for details about True Image™ 2013 by Acronis, available at an MSRP of $49.99.

About Acronis:

Acronis is a global cyber protection company that provides natively integrated cybersecurity, data protection, and endpoint management for managed service providers (MSPs), small and medium businesses (SMBs), and enterprise IT departments. Acronis solutions are highly efficient and designed to identify, prevent, detect, respond, remediate, and recover from modern cyberthreats with minimal downtime, ensuring data integrity and business continuity. Acronis offers the most comprehensive security solution on the market for MSPs with its unique ability to meet the needs of diverse and distributed IT environments.

A Swiss company founded in Singapore in 2003, Acronis has 45 locations across the globe. Acronis Cyber Protect is available in 26 languages in 150 countries and is used by over 20,000 service providers to protect over 750,000 businesses. Learn more at www.acronis.com.
Press contacts:
Katya Turtseva
VP of Communications