World Cyber Protection Week
Traditional backup solutions are no longer enough, so this World Backup Day we’re moving backup forward and launching World Cyber Protection Week.
Backup is dead
Protecting the data, applications, and systems that you, your business, and your clients rely on is hard – and traditional backup solutions don’t make it any easier.
Today, you need constant access to data and rely on diverse, globally located devices to maintain that access. Meanwhile modern malware targets the backups you use to keep everything safe.
This World Backup Day – part of the first-ever World Cyber Protection Week – evolve your defenses with an integrated, modern approach: Cyber protection fits use cases from individual laptops to worldwide enterprises.
~40%Of specialists cite the increasing complexity of cyberattacks and IT environments as a significant challengeSource: IDC
Cyber protection is a modern approach to protection that takes the necessary next step of combining data protection best practices – like running regular backups that adhere to the 3-2-1 rule of backup and leveraging innovative cybersecurity technologies. This integrated approach helps individuals and organizations become #CyberFit: able to easily, efficiently, and securely overcome the threats to data, application, and systems at work and at home.
Data volumes are exploding and the variety of devices used to create, access, and store that data is on the rise, as well. Each of these devices represents an additional opportunity for data loss. And trying to protect them all through traditional solutions forces you to decide between a difficult to manage patchwork of solutions or greater security vulnerabilities.
Despite the old adage, cybercrime does pay. Cybercriminals are evolving the sophistication of their attacks and are raking in millions in the process. Many ransomware strains now target backups when they’re first deployed, eliminating your means of recovery. And with new strains emerging daily, traditional cybersecurity solutions can’t always come to your rescue.
Managing larger quantities of data, and a larger variety of solutions to protect that data, gets expensive. For personal users, small businesses, and service providers, these costs can quickly make thorough protection untenable. For larger organizations, maintaining the trained staff needed to keep these solutions working can restrict business growth and efficiency.
Whether you’re a personal user, an IT pro, or an MSP responsible for a wide range of clients, your devices store irreplaceable information. To protect them effectively, you’ll need a new, more robust approach.
$84,116 Average cost to recover from ransomware Source: Forbes
42% Of businesses suffered data loss that resulted in downtime this year Source: Acronis
Why legacy backup solutions aren’t enough
65% Of people reported losing data or devices last year Source: Acronis
$250,000 The average hourly cost of downtime for organizations Source: IDC
To safeguard important data – whether your own, your organization’s or a client’s – you need comprehensive cyber protection. By becoming #CyberFit you can achieve complete peace of mind and reduce the amount of time and stress that goes into defending the data you’re responsible for. That’s because you will have balanced the five competing needs of modern personal and professional IT users – needs known by the acronym SAPAS.
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Hear how real users have benefited by evolving from traditional backup solutions to Acronis Cyber Protection Solutions.