January 04, 2006
Press release

Acronis Launches Localized Versions of Acronis True Image Family in Simplified and Traditional Chinese

Software Now Shipping Throughout China, Hong Kong, Taiwan


January 4, 2005, South San Francisco, CA — Acronis Inc., the technological leader in storage management software, announced that it has begun shipping localized versions of the Acronis True Image product family in Chinese Simplified and Chinese Traditional.

Localized products include Acronis True Image Home, Acronis True Image Enterprise Server, Acronis True Image Workstation, and Acronis True Image Server for Windows.

Acronis True Image is the company's flagship disk imaging, backup and disaster recovery product that allows users to create an exact disk image for complete system backup and bare metal restore while providing the most comprehensive data protection. The disk backup file contains the exact copy of a hard disk, including all the computer data, operating system, configuration files, security and software patches, and programs. After a system crash, the user can restore the entire system or simply replace lost files and folders from the disk backup.

"We are thrilled to be able to offer Acronis' world-class storage management solutions to the Chinese market," said Walter Scott, CEO of Acronis. "With Chinese Traditional and Chinese Simplified versions of Acronis True Image, we will be able to address the needs of users throughout North Asia, as well as leveraging the huge market potential of China, Taiwan and Hong Kong."

"By providing localized, Chinese-language versions of the Acronis True Image product line, Acronis Asia demonstrates its strong commitment to the Chinese market, which represents a key opportunity for growth," said Laurent Dedenis, managing director of Acronis Asia Pte Ltd. "The Chinese computing infrastructure is growing fast and disaster recovery, disk imaging and backup are key components in delivering this world-class infrastructure solution," he continued. "That reason alone underscores the need for products like the Acronis True Image family, which can protect data for enterprise servers, departmental and stand-alone servers, as well as workstations".

"We're excited about the new localization interface as it will help to further penetrate the non-English speaking Chinese market segment, which is a huge opportunity," said Patrick Y.F. Xu, sales and marketing director of Shanghai GrapeCity Information Technologies Ltd., an Acronis partner in China.


About Acronis, Inc.

Acronis offers storage management solutions that are technically advanced for mission-critical applications but easy to use. The company provides disaster recovery, backup and restore, partitioning, boot management, privacy, data migration, and other storage management products for enterprises, corporations and consumers of any qualification. Acronis has offices in the United States, Europe and Asia and sells its products through retail outlets, resellers and on the Web. For additional information, please visit www.acronis.com or contact Director of Marketing Kayla Fedorowicz at Kayla.Fedorowicz@acronis.com.


About Acronis:

Acronis is a global cyber protection company that provides natively integrated cybersecurity, data protection, and endpoint management for managed service providers (MSPs), small and medium businesses (SMBs), and enterprise IT departments. Acronis solutions are highly efficient and designed to identify, prevent, detect, respond, remediate, and recover from modern cyberthreats with minimal downtime, ensuring data integrity and business continuity. Acronis offers the most comprehensive security solution on the market for MSPs with its unique ability to meet the needs of diverse and distributed IT environments.

A Swiss company founded in Singapore in 2003, Acronis has 45 locations across the globe. Acronis Cyber Protect is available in 26 languages in 150 countries and is used by over 20,000 service providers to protect over 750,000 businesses. Learn more at www.acronis.com.
Press contacts:
Katya Turtseva
VP of Communications