November 06, 2007
Press release

Acronis® Sharpens Focus on Retail Channel With Launch of Acronis True Image 11 Home

November 06, 2007, Burlington, MA - Acronis, Inc. (, a provider of affordable, scalable storage management and disaster recovery software, has announced the general availability of Acronis True Image 11 Home, the latest version of Acronis' file and system disk imaging backup and restore software for home and home office users. The new version will be available in retail stores nationwide this week.

In recent months, Acronis has reasserted its commitment to the retail channel, taking the publishing and management of its retail products in-house. Acronis has signed a partnership with Strategic Marketing Partners, Inc. (SMP) to further build relationships with retailers. With the launch of the latest version of its backup and recovery software for small businesses and consumers, Acronis plans to step up its recruitment efforts in the retail channel.

"SMP has a long history of helping world-class software vendors bring their products to the retail market," said Jim Bull, senior partner of SMP. "While Acronis already has an established brand name in retail, we're pleased to be able help the company reach the next level by expanding its retail presence and reaching substantially more consumers and small-business users in more cities and towns across the country."

"We're increasing our commitment to the retail channel, giving it the resources it needs to sustain growth," said Bob Gagnon, Director of Strategic Channel & Consumer Sales for Acronis. "This means selecting strategic partners, forging relationships with leaders in the retail space, and developing a leading backup and recovery software that consumers find easy to use."

Currently, Acronis software is available nationwide from retailers including Staples®, Office Depot®, Office Max®, Fry's Electronics, CompUSA®, Best Buy®,®, J&R Electronics®, MicroCenter®, and®.

About Acronis True Image 11 Home

The new version adds powerful, yet easy-to-use features including the exclusive Try&Decide feature, which allows users to perform potentially dangerous operations such as software installation or e-mail attachment opening without putting their PC at risk. It does this by creating a secure, temporary workspace that is insulated from the rest of the user's computer. The user can either commit the changes to their hard disk or simply delete all changes without impacting the hard disk at all.

Added security and privacy functionality includes Acronis Drive Cleanser, which securely erases hard drives before discarding or donating a computer, and File Shredder, which wipes out individual computers files so that they are permanently deleted and unrecoverable.

Other new features of Acronis True Image 11 Home, in addition to Try&Decide, include:

  • System State Backup - Protect Registry, boot files, as well as important system files from system crashes
  • Exclude files and folders from backup - Save space by backing up only information that is needed
  • Preserve files and folders during restore - Ensures newly entered important data is not overwritten when recovering from older backup
  • Automatically maintained catalog of backup locations - Easily locate archives as the system automatically remembers their placement
  • Search for file in all archives - Easily search for and recover particular files from all known backup archives
  • Message-level Outlook and Outlook Express data restore - Quickly locate and recover important messages from mail backup

Pricing and availability

Priced at $49.99, Acronis True Image 11 Home is currently available for download and from retail outlets. For more information, interested retailers can contact Acronis at, Navarre Corporation in the U.S. and Canada (, or Jack of All Games in Canada (

About Acronis:

Acronis is a global cyber protection company that provides natively integrated cybersecurity, data protection, and endpoint management for managed service providers (MSPs), small and medium businesses (SMBs), and enterprise IT departments. Acronis solutions are highly efficient and designed to identify, prevent, detect, respond, remediate, and recover from modern cyberthreats with minimal downtime, ensuring data integrity and business continuity. Acronis offers the most comprehensive security solution on the market for MSPs with its unique ability to meet the needs of diverse and distributed IT environments.

A Swiss company founded in Singapore in 2003, Acronis has 45 locations across the globe. Acronis Cyber Protect is available in 26 languages in 150 countries and is used by over 20,000 service providers to protect over 750,000 businesses. Learn more at
Press contacts:
Katya Turtseva
VP of Communications