Acronis unveils new global channel partner programme
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Acronis unveils new global channel partner programme

Burlington, MassachusettsJune 01, 2011

Program providing new experience to partners to keep pace with evolving technology

London, UK, June 1, 2011 – Acronis, a leading provider of easy-to-use disaster recovery and data protection solutions for physical, virtual and cloud environments, today launched a new global channel partner programme aimed at enhancing the capabilities and skills of its broad spectrum of partners to keep up with the business changes which the advent of virtualization and cloud are bringing to the small-to-medium size (SMB) IT landscape.  

The new Acronis Partner Programme is a four-tier programme which offers an enriched experience for Acronis partners selling Acronis’ disaster recovery and data protection solutions across physical, virtual and cloud environments. All levels of partners will have easy access to unlimited technical support and demand generation assets from Acronis. The programme will also build on the existing foundations such as Acronis’  comprehensive training for the partner community, allowing them to improve their knowledge and skills.

The programme is segmented to enable and address all types of Acronis’ partners, from VARs, to resellers, system integrators and service providers. To reach each tier of partnership, partners are required to achieve a certain level of revenue and certification accreditations, in return for discounts and more opportunities.

“Channel partners are the key assets to Acronis. We have taken the partner type and size into consideration in creating this programme, hoping to provide a new experience to partners that can help them grow and keep up with the evolving market,” said David Blackman, General Manager Northern Europe at Acronis. “With the IT and partner landscapes developing in tandem, as a vendor we are responsible for providing our partners with the right tools and full support they need to implement end-to-end solutions and services for their customers in a hybrid world.”

The partner programme is designed to boost margins in various ways so partners at all levels can take the approach that best suits their business model. Some of components of the partner program include:

  • Global Support Programme
    Partners benefit from dedicated channel support from a global network of Acronis support professionals
  • Acronis License Programme
    Allows resellers to boost customer retention by offering attractive discounts for large-volume orders
  • Opportunity-Registration Programme
    When a partner introduces a new customer to Acronis, as long as the deal is registered on the Acronis Partner Portal and the same reseller closes it, the reseller will get an attractive extra rebate on the registered opportunity
  • Training and Certification
    Acronis Academy training to arm partners with the right knowledge to sell and implement solutions

“Acronis is a company that puts its channel partners first. By offering affordable, easy to use disaster recovery and data protection solutions across physical, virtual and cloud-based environments, married with a comprehensive and competitive channel programme, Acronis is well-positioned to make key inroads in the global market and to make its channel partners successful with it,” said Carla Arend, Program Manager, European Infrastructure Software, IDC.

For more information about the Acronis Partner Programme, please visit

About Acronis

Acronis sets the standard for hybrid cloud IT data protection through its backup, ransomware Active Protection, disaster recovery, and secure file sync and share solutions. Powered by the Acronis AnyData Engine and set apart by its image technology, Acronis delivers easy, fast, complete and affordable data protection of all files, applications and operating systems across any environment—virtual, physical, cloud, mobile and applications. Founded in 2003, Acronis protects the data of over 5 million consumers and 500,000 businesses in over 150 countries and 20 languages. With more than 100 patents, Acronis products are consistently named best product of the year and cover a range of features, including migration, cloning, and replication. Today, Acronis solutions are available worldwide through a global network of service providers, distributors, and cloud resellers.

Learn more: Acronis True Image 2018

Press contacts:

Katya Turtseva
Acronis International GmbH
+1 (646) 272-9435

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