June 02, 2014
Press release

Attaining APS 2 Certification, Acronis Takes the First Step in Series of Data Management Offerings That Parallels Channel Can Offer to SMBs

Service providers supporting Parallels APS 2 are now able to offer Acronis Backup as a Service for any type of customers' data from any source and to recover it to any environment

Woburn, MA, June 2, 2014-Today, Acronis®, the global leader in new generation data protection, and Parallels, a leading hosting and cloud services enablement provider, announced that Acronis has released a certified APS 2 package for its Backup as a Service 'pay-per-use' offering and technology.

With the addition of Acronis' Backup as a Service to the APS ecosystem, hundreds of the world's leading service providers can utilize the new generation data protection, powered by the Acronis AnyData Engine. It can now be offered to over 3.1 million Parallels Automation customers to completely and quickly provide a backup and recovery service of their infrastructure in case of a disaster. This first step in providing data management services opens the Parallels channel to what IHS estimates to be a $174.2 billion market for infrastructure and services related to the cloud.

Acronis Backup as a Service, powered by the Acronis AnyData Engine, is a white-labeled, turnkey offering for value added resellers, hosting companies and service providers. With the offering, they can back up their customers' files or entire system images from virtual or physical environments and recover to any hardware or virtual machine, ensuring a safer, complete and quick recovery.

Acronis Backup as a Service also directly enables service providers to add new revenue streams and customer retention. With zero entry costs, and pay-per-use scalability, service providers who have deployed the Parallels Automation platform can leverage their existing customers and assets to grow recurring revenues, increase customer stickiness and ensure large profits.

"Acronis is known for its advanced technology and deep knowledge of Data Protection," said Birger Steen, CEO at Parallels. "We are thrilled they worked so closely with us to incorporate the advanced capabilities of APS 2 in their solution. This gives service providers worldwide access to enterprise-grade cloud backup for customers of all sizes."

"I am very excited to be back leading Acronis, which also helps me drive profitability for the Parallels channel," said Serg Bell, Acronis CEO. "Acronis Backup as a Service is the first in a series of offerings that will enable service providers supporting APS 2 to easily tap into the cloud infrastructure and service related market that according to IHS was approximately $145 billion in 2013. I'm looking forward to our continued partnership with Parallels and making it easy for companies to ensure the safety of their data."

APS is the industry's most popular free and open standard for cloud services. It continues to expand with over 10 times growth in end-users of APS certified service in 2013 alone. APS creates a simple and fast way for cloud service providers to offer new services. ISVs "package" their applications, such as Acronis Backup as a Service, and services according to the standard's specifications that cover selling, provisioning, management, and integration of cloud-based services and applications. Cloud service providers can then quickly deploy applications that are APS-packaged and easily integrate them "off-the-shelf" into their offers.

About Parallels

Parallels® is a global leader in hosting and cloud services enablement and cross-platform solutions. Parallels began operations in 2000 and has developed into a fast-growing software company with more than 900 employees across offices in North America, Europe, Australia, Africa and Asia.
For more information, please visit www.parallels.com/spp, follow us on Twitter at www.twitter.com/ParallelsCloud, and Like Us on Facebook at www.facebook.com/ParallelsCloud

Acronis® is a registered trademark of Acronis International GmbH in the United States and other countries.

About Acronis:

Acronis is a global cyber protection company that provides natively integrated cybersecurity, data protection, and endpoint management for managed service providers (MSPs), small and medium businesses (SMBs), and enterprise IT departments. Acronis solutions are highly efficient and designed to identify, prevent, detect, respond, remediate, and recover from modern cyberthreats with minimal downtime, ensuring data integrity and business continuity. Acronis offers the most comprehensive security solution on the market for MSPs with its unique ability to meet the needs of diverse and distributed IT environments.

A Swiss company founded in Singapore in 2003, Acronis has 15 offices worldwide and employees in 50+ countries. Acronis Cyber Protect is available in 26 languages in 150 countries and is used by over 20,000 service providers to protect over 750,000 businesses. Learn more at www.acronis.com.
Press contacts:
Katya Turtseva
VP of Communications