November 26, 2018
Press release

Acronis Becomes Official Data Backup and Storage Partner of Manchester City Football Club

Acronis, a global leader in hybrid cloud solutions, today announced a global technology partnership with Manchester City Football Club. As part of the partnership, Acronis will help the Club to enhance and develop its data backup and storage capabilities.

In top flight football, teams rely on data to review their own performance and analyze the opposition. Developing a winning game plan involves meticulous analysis of many key elements, including passes, touches, set piece goals, player heat maps, and much more - which are studied before, during and after every match in order to get that vital competitor edge over the opposition.

Partnering with Acronis, the reigning English Premier League champions will be able to significantly optimise data management. Having all data, applications, and systems efficiently backed up and ready to be restored, will open new opportunities for what can be done with all available data, helping the club to reach new goals.

"At the highest level of competition, data is a critical asset. Acronis' technology is perfectly suited for high-pressure, digitally intensive environment. We are proud to partner with this great club and look forward to our joint projects in the future. We are confident this partnership will benefit Manchester City, Acronis, and all our partners and customers," said John Zanni, President of Acronis.

Technology, data in particular, is increasingly important to teams in this ever-developing digital age. So much so, that during the days leading up to important matches, data is available through iPads in the Manchester City locker room so that players can review historical data with their coaches and make last-minute adjustments to the playbook. It is also vital for the team to analyse data in their post-match analysis.

Damian Willoughby, Senior Vice President of Partnership at City Football Group, said: "We are delighted to announce this new partnership with Acronis. A football club like Manchester City has a huge volume of data - covering everything from our players and fans to the day to day operation of our business - and we are excited to leverage Acronis' expertise to enhance our data storage and backup functions. Acronis shares City's passion for innovation and utilising the latest technologies and we look forward to working with them as our partnership progresses."

Acronis Foundation

As part of the partnership agreement, Manchester City will explore ways to work with the Acronis Foundation. The foundation provides equitable education around the world through building schools in developing countries. Created in honour of Acronis' 15-year anniversary and the company's founding principle that all evils are caused by insufficient knowledge, the Foundation supports initiatives designed to stimulate education to gain and protect knowledge around the world. Further details of how Manchester City and the Acronis Foundation will work together will be announced as the partnership progresses.

About Manchester City Football Club

Manchester City FC is an English Premier League club initially founded in 1880 as St Mark's West Gorton. It officially became Manchester City FC in 1894 and has since then gone onto win the European Cup Winners' Cup, five League Championship titles, including three Premier League titles (2012, 2014, 2018), and five FA Cups. Manchester City is one of eight teams comprising the City Football Group which includes New York City FC, Melbourne City FC, Yokohama F. Marinos, Club Atlético Torque and FC Girona.

Under manager Pep Guardiola, one of the most highly decorated managers in world football, the Club plays its domestic and UEFA Champions League home fixtures at the Etihad Stadium, a spectacular 55,000 seat arena that City have called home since 2003. Today, the Stadium sits on the wider Etihad Campus, which also encompasses the City Football Academy, a state-of-the-art performance training and youth development facility located in the heart of East Manchester. Featuring a 7,000 capacity Academy Stadium, the City Football Academy is also where Manchester City Women's Football Club and the Elite Development Squad train on a daily basis and play their competitive home games. For more information, please visit www.mancity.com




About Acronis:

Acronis is a global cyber protection company that provides natively integrated cybersecurity, data protection, and endpoint management for managed service providers (MSPs), small and medium businesses (SMBs), and enterprise IT departments. Acronis solutions are highly efficient and designed to identify, prevent, detect, respond, remediate, and recover from modern cyberthreats with minimal downtime, ensuring data integrity and business continuity. Acronis offers the most comprehensive security solution on the market for MSPs with its unique ability to meet the needs of diverse and distributed IT environments.

A Swiss company founded in Singapore in 2003, Acronis has 45 locations across the globe. Acronis Cyber Protect is available in 26 languages in 150 countries and is used by over 20,000 service providers to protect over 750,000 businesses. Learn more at www.acronis.com.
Press contacts:
Katya Turtseva
VP of Communications