January 28, 2025
Whitepapers

Data privacy in 2025: A survey to explore consumer views on cyber protection

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Data privacy in 2025: A survey to explore consumer views on cyber protection

Consumer cybersecurity practices have come a long way but still have far to go

In an era where digital footprints are expanding and cyberthreats are ever present, understanding consumer attitudes towards data privacy is more crucial than ever. The results of the Acronis Data Privacy in 2025 Survey provide valuable insights into how consumers across the globe perceive and manage their data protection.

Key insights from the survey:

  • Growing concerns: 64% of respondents cite data breaches as their top concern, highlighting increasing cyberthreat awareness.
  • Cybersecurity practices: While many consumers are taking steps to protect their data, significant gaps remain. About 35% of respondents do not back up their data regularly, and 4% are unsure of what data backup means.
  • Mobile security awareness: Despite the prevalence of mobile devices, only 43% of users employ mobile security applications, leaving many vulnerable to attacks
  • Behavioral paradox: Despite a growing sophistication in understanding security threats, nearly 30% of consumers find security tools too complex to manage, and almost half neglect data protection altogether.

Read the survey to gain valuable insights into how consumers perceive the evolving data privacy landscape and the steps they can take to enhance cybersecurity measures.