When a disaster strikes and the production servers go down, the most important device in your server room is actually the clock on the wall.

Most computer users understand the value of their personal and family data. Digital photos, videos, scanned financial and legal documents, homework, and email archives have a tremendous emotional and fiscal value. But most people still don’t fully understand the threats against their data from human error, failed hardware, malicious websites, and ransomware.

Complicated? Absolutely not. However, before we get to the answer, let me give you a real life example.

We are all too familiar with the concept of hidden costs. You work with a supplier and/or vendor, and it looks like their published pricing matches your budget – and everything goes well.