April 27, 2017 — Kristina Udice
Backup and recoveryCybersecurityEndpoint protectionInnovations and technologiesIT channel insightsExecutive vision

Acronis True Image ‘Powers-Up’ with Active Protection

Cyber Protect Home Office

Data protection isn’t a new concept. From the moment computers came into existence, users started looking for new ways to store data safely. In an always-evolving technical landscape full of money-hungry hackers and sneaky ransomware, what it takes to protect our data has certainly changed. Data protection software vendors like Acronis have to stay one step ahead of the bad guys, answering the call for an active approach to data protection.

For the second time in two weeks, an independent lab (MRG Effitas in this case) acknowledged Acronis True Image 2017 New Generation as the best backup solution, in part due to the cutting-edge feature that actively protects against ransomware known as Acronis Active Protection™.

Why is an active approach to ransomware protection really necessary? Because just having a backup is no longer enough. In order to protect your data, you need to have multiple copies in multiple places, and they need to be protected against cyber-attacks. You have to be vigilant against the data-encrypting ransomware ghosts lingering just around the corner, looking for sneaky ways to chomp on your data like this is a real-world game of Pac-Man.

Ransomware operates very much like Blinky and his Pac-Man-hunting crew. It lurks around every corner—one wrong move and your data is as good as dead. But just like Pac-Man finds hope in those blinking Power Pellets, so can your backup software with the help of Acronis Active Protection.

With Acronis Active Protection, those little ransomware ghosts are as good as dust. By analyzing the behavior of devious malware, Acronis Active Protection is able to recognize foreign actions and freeze them. It then sends you a notification about its findings, allowing you to decide if you want to let the program run, or freeze it indefinitely.

Without an active defense against ransomware, you’re just like Pac-Man busily chowing down on pac-dots with no Power Pellets in sight. You’re going to get eaten without protection! It’s only a matter of time before a slip up happens — before a malicious link is clicked on or an attachment from an unknown sender is opened. Whenever it might be, ransomware could make its presence known on your device. And without your Acronis Active Protection power-up, your data could be doomed.


More from Acronis