Variety is the New Gold Standard with Acronis-Google Storage Option

They say “variety is the spice of life” and few examples of that today match the creativity of Google’s daily doodle themes. From the whimsical to the socially serious, Google doodles heighten the user experience by mixing things up. What’s more, by introducing hyperlinks, animation and games to their doodles, Google has elevated user engagement and helped solidify brand loyalty (not to mention increased Google’s profitability).

If you’re an IT service provider (SPs) looking for the data protection solution that’s right for you and your customers, you know the ability to provide options and flexibility are important considerations. Since you have to deliver on service level agreements (SLAs), the ideal starting point is finding an easy, efficient, and secure way to protect all data in any environment – physical, virtual, on-premises, or in the cloud. Another important factor is the ability to work with a solution that puts you in a position to expand services, win new business, retain customers … and grow.

Acronis engineers recognized these pain points and built the ultimate backup as a service solution – Acronis Backup Cloud – so service providers like you could make good on your promise to customers while ensuring your profitability. Indeed, the prospect of achieving new growth seems very real, as the global data backup and recovery market is on pace to reach $11.59 billion by 2022. That’s no small pot of gold.

For partners to access this market, they need to deliver a choice of data protection storage options that cover any use-case. To make it attractive and profitable, the smart way to do that is by leveraging a hybrid cloud world and enlisting key strategic partners like Google.

Today the convenience of public cloud storage allows users to avoid the expense of in-house infrastructure. Instead they can outsource some, or all, of their data protection needs to an off-site, cloud-based solution. For large enterprises, this may mean moving less-critical data to storage off-site and retaining business-critical data on-premises. For small and medium-sized businesses, this can mean storing all data with a third-party public vendor like Google.

Of course, there are numerous considerations when it comes to selecting the storage that’s right for a given business. Backup and recovery speeds, security considerations, and regulatory compliance are three essential ones. Rules imposed by the EU’s General Data Protection Regulations (GDPR), for example, mean that companies who have EU customers must store their data within Europe. If your business is based in New York and you have German customers, you need to work with a data center located in Europe.

Acronis’ 2018 partnership with Google means service providers can offer their customers a compelling storage alternative. Google brings a secure, high performance, scalable, and geographically dispersed network of cloud data centers to the partnership. Meanwhile Acronis has a long history of providing a best-in-class cloud-based data protection solution. Together the two companies deliver an essential, market-leading solution to service providers worldwide.

The industry-leading Acronis Backup Cloud can be used by service providers and large enterprises with Google Cloud Platform storage readily available as a native storage target for their Windows, Linux, and mobility backup needs. Through the Acronis Backup Cloud management console, users can choose the Google Cloud Platform as one of the native storage target options, in addition to Acronis Cloud.

Working in tandem, Acronis Backup Cloud delivers secure backup with an integrated, proactive, artificial intelligence-based defense against ransomware (Acronis Active Protection), which safeguards all of the enterprise data, applications, and systems managed by service providers. The technology protects data on-premises, as well as in mobile and cloud-based environments.

As data continues to grow and business dependency on safe storage amplifies, strategic partnerships like that between Acronis and Google ensure customers stay engaged and coming back for more. The result is a win-win: Service providers and their customers alike can enjoy greater business success.

Try Acronis Backup Cloud free for 30 days to discover just how easy to use, efficient, and secure the solution is and how much value it can deliver for you and your customers.