When Acronis True Image 2017 New Generation was introduced in January 2017, it marked a new level in data protection as the first backup product to deliver effective behavior-based protection from ransomware. Later that same year, with the release of Acronis True Image 2018, we enhanced our Acronis Active Protection set of technologies with artificial intelligence (AI) to deliver an additional layer of security to an already effective and award-winning anti-ransomware defense.  With the newly released Acronis True Image 2019, we’re bringing even more enhancements to our data security and anti-ransomware technologies, making the product even more secure and user-friendly.

Acronis joined the Anti-Malware Testing Standard Organization (AMTSO) earlier this year to ensure its solutions adhere to the highest standards of security and help shape the evaluation criteria of future technologies. Acronis is happy to take part in establishing these protocols and procedures for the next generation of cyber protection and to help improve security testing practices overall within the industry. One important step towards this collaboration was to approve and adopt AMTSO’s Testing Protocol Standard, a process that demanded years of development, trials, and consultation before final approval. It was finally adopted at the end of May, marking a major step for the industry. Here’s why it matters.

Today’s businesses are in a constant state of alert when protecting their data. Whether it’s an employee’s careless accident, wildfires in California or cybercriminals at their laptops, the threat of data loss can cause sleepless nights for IT professionals. To compound this threat, the volume of data that must be protected is growing exponentially. Every day, an estimated 2.5 quintillion bytes of data is generated from an increasingly vast and diverse array of sources, from digital photos and videos to IoT sensors and business-critical systems. According to the Enterprise Strategy Group, backup and recovery capabilities consistently rank among the top IT priorities for organizations of all sizes. The result is increased demand for business continuity (BC) solutions that help businesses keep operations running in the face of disaster.

As a global leader in cyber protection and hybrid cloud storage, Acronis frequently conducts surveys of online consumers to gauge awareness of data threats and habits of data protection among everyday people. This year’s annual Global Data Protection Survey, which polled members of the general internet population from the U.S., U.K., Australia, Japan, Germany, France, Spain and Singapore during August 2018, revealed some disconcerting trends.